ABO Business Mgmt Specialist (Digital Experience Intelligence)

Location: Ada, MI (Hybrid) – in-person Monday–Thursday for collaboration days.

About the role

We’re re-igniting digital as a growth engine—creating simpler, smarter, and more personalized experiences that help Amway ABOs build, manage, and grow their businesses. As the Product Manager, Digital Experience Intelligence & Platforms, you’ll help build and lead a modern approach to understanding the effectiveness and value of our global digital experiences. Moving beyond traditional surveys and satisfaction scores, you’ll help create an always-on Digital Experience Intelligence capability that combines contextual user feedback, digital behavior, experience signals, and emerging AI capabilities.

You’ll serve as the subject-matter expert and day-to-day capability lead for the platforms that power digital listening and experience measurement—including Qualtrics and emerging experience-intelligence technologies. Working across Product Management, UX, Technology, Data & Analytics, AI, Global Sales & Marketing, and global markets, you’ll establish the tools, standards, and capabilities that enable our teams to better understand digital experiences and continuously improve them.

This is an opportunity to help build a new enterprise capability at the intersection of digital experience, product, technology, data, and AI—and shape how we measure whether digital is truly creating value and driving growth.

Responsibilities

• Help move us from periodic surveys to continuous listening, from satisfaction scores to experience intelligence, and from measuring digital activity to understanding digital value.
• Translate business and user needs into platform capabilities and technology requirements.
• Lead the administration, configuration, implementation, and governance of enterprise SaaS platforms (e.g., Qualtrics) that power in-product feedback, product analytics, digital adoption, session replay, journey analytics, behavioral segmentation, and product instrumentation.
• Develop standards, governance, playbooks, and measurement frameworks for digital experience intelligence.
• Collaborate with Agile digital product teams and support globally deployed digital platforms.
• Integrate AI-enabled experience analysis, sentiment analysis, and qualitative feedback technologies into the digital listening ecosystem.

Requirements

• Bachelor’s degree in Business, Marketing, Digital, Information Systems, Analytics, UX/Research, or related field, or equivalent experience.
• Minimum 3 years of experience in digital experience, product operations, digital product management, Voice of Customer/User, experience technology, digital analytics, or a related field.
• Experience working with digital experience, product analytics, customer feedback, or digital adoption platforms.
• Understanding of modern digital experience measurement, customer journey measurement, and Voice of Customer/User practices.

Preferred Qualifications

• Hands-on experience with Qualtrics, Pendo, Adobe Analytics, or similar platforms.
• Experience administering, configuring, implementing, or governing enterprise SaaS platforms.
• Experience with AI-enabled experience analysis, sentiment analysis, or qualitative feedback technologies.
• Experience developing standards, governance, playbooks, or measurement frameworks.
• Experience working within Agile digital product teams or supporting globally deployed digital platforms.
• Knowledge of direct selling or the ABO lifecycle.

Benefits

• Salary range: $87,200 – $96,400 plus annual bonus.

About the team

The ABO Business Management team is a global, highly collaborative team focused on creating and evolving the digital tools that enable Amway Business Owners (ABOs) to manage and grow their businesses. Our platforms support critical aspects of the ABO experience, from understanding business performance and developing knowledge and skills to managing events and engaging with customers. This team works across markets, technology, sales, and other cross-functional partners to shape digital strategy, improve experiences, measure performance, uncover actionable insights, and bring new capabilities to life.