ABM, Digital Experience & Engagement

Key Responsibilities

• Leverage analytics and consumer insights to identify growth opportunities to increase the discoverability, accuracy, and authority of Listerine, Band-Aid & Neosporin content within evolving AI-driven consumer information channels.
• Partner cross-functionally to create and optimize high-quality, SEO/AEO/GEO-friendly content that drives engagement and organic visibility.
• Track and report key performance indicators across website, CRM, content, and GEO initiatives.
• Maintain awareness of industry trends, competitive activity, and emerging technologies impacting digital marketing and consumer engagement.
• Serve as the team's AI champion, identifying and implementing emerging AI tools and capabilities that improve marketing effectiveness, streamline workflows, enhance consumer engagement, and drive business impact.

Website Strategy & Consumer Relationship Management (CRM)

• Own the day-to-day management and strategic evolution of brand websites & CRM.
• Ensure website content, messaging, and user experience align with brand strategy & voice, business priorities, and integrated marketing campaigns.
• Lead content planning and prioritization to ensure timely support of key business initiatives, product launches, and promotional campaigns.
• Champion website best practices, including user experience (UX), accessibility, search optimization, content governance, and conversion optimization.
• Manage the execution and optimization of consumer email marketing programs with CRM strategies that strengthen consumer relationships, increase engagement, and drive retention.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2-4 years of experience in brand management, digital marketing, performance marketing, or related roles.
• Experience managing website content or digital consumer experiences.
• Experience managing project timelines, stakeholder alignment, approvals, and issue resolution to ensure on-time delivery.
• Excellent written and verbal communication abilities.
• Ability to manage multiple projects simultaneously and collaborate effectively with cross-functional teams including website developers, UX teams, creative agencies, and marketing stakeholders.
• Strong analytical skills with experience interpreting performance metrics and consumer insights.

Desired Experience

• Working with consumer healthcare, oral care, personal care, or consumer packaged goods brands.
• Familiarity with content management systems (CMS), web analytics platforms, CRM platforms, and marketing automation tools.
• Understanding of SEO, content strategy, UX principles, and digital measurement.
• Knowledge of Generative Engine Optimization (GEO), AI-powered search trends, and evolving content discovery ecosystems.
• Experience collaborating with external agencies, developers, and creative partners.