2026 Digital Marketing Manager

Responsibilities

• Serve as the primary lead for Digital & Brand Presence.
  • Manage the website, social media channels, email newsletters, fundraising appeals, scholar blogs, and video content.
  • Develop and execute a Social Media Strategy.
  • Manage and execute the digital marketing calendar and content strategy.
  • Uphold SHE-CAN’s voice, messaging, and visual identity across all digital communications.
  • Support Events (In collaboration with the marketing manager for Events & Collateral).
    • Maintain a folder of templates for events that can be quickly and efficiently repurposed including digital invitations, email templates, RSVP forms, etc.
    • Be the event lead for selected events at direction of Advancement Director.
  • Public Relations
    • Develop and Execute on a PR Strategy that is designed to build awareness and interest in SHE-CAN throughout the country, and grow awareness in communities where SHE-CAN has established a strong presence.
    • Email Marketing & Campaigns
      • Design and manage digital fundraising campaigns.
      • Manage email segmentation and the digital communications plan, working with the Advancement Operations Coordinator for support.
      • Collaborate with the Advancement Manager on digital appeals and impact stories.
    • Engagement & Analytics
      • Track, share and utilize engagement metrics, campaign touchpoints, and campaign performance across all digital platforms.
    • Advancement Team Support
      • Support events as a key team member.
      • Manage budget for all digital marketing and PR initiatives including working with platforms, consultants, etc.

  Requirements

  • Tech Savvy: Experience in design management with a proficiency in Canva, and Adobe Creative Suite (InDesign, Illustrator, Photoshop), Mailchimp, Wix, or a willingness to learn.
  • Excellent Writer: Adept at crafting compelling narratives.
  • Media Savvy: Successful at creating effective marketing and PR materials that result in growing awareness and conversion.
  • Event Savvy: Experience supporting small and large events.

  Qualifications

  • Self-starter who thrives in a fast-paced environment.
  • Strong understanding of data, segmentation and analytics.

  Benefits & Compensation

  • Holidays: 15 days of annual paid time off.
  • Flexible Days: Recovery days after significant events to ensure employees return fully recharged.
  • Building Amenities: Free parking.
  • Comprehensive Benefits: 50% of employee health care coverage (Silver plan with 8 self-directed options), dental, vision, AD&D, Life Insurance, and Long Term Disability.
  • Phone Stipend: $50/month.
  • Professional Development Opportunities.

  Pay

  The salary for this full time position ranges from $75 - $80K annually, commensurate with experience and qualifications.