Jobs · Marketing · Georgia

Zone Retailer Marketing Manager

Subaru of America · Atlanta, GA · 1 mo ago
Marketing$130k–$150k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real specific content. We need to parse the posting. Let's extract content. The posting: SUMMARY Maintains responsibility for the Zone-level implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing "More than a Car Dealer." Guides District Sales Managers (DSMs) and Zone retailers on how to increase demand and achieve sales targets. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Zone sales targets, such as inventory management, incentives, and Trade Up Advantage) Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers. Leads and maintains responsibility for retailers' enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs. Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts. Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers. Provides zone intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams. Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses; works with Regional Marketing Manager and National Incentives Program Manager (in Sales) for budget management. Communicates national and regional incentive programs and sales challenges to retailers and District Managers. Develops and communicates programs as needed. Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF). Helps retailers within the Zone build out their Love Promise plans by having them develop promotional plans. Provides guidance and oversight from a Zone perspective and works directly (on site) with retailers on retailer Marketing messaging and communication channels, as well as works with retailers on merchandising (such as having them display point of purchase [POP] merchandise that is relevant, correct, and connected to community partners) to ensure alignment with Subaru Marketing strategy. ADDITIONAL RESPONSIBILITIES Maintains responsibility for Zone Marketing event activation and management, including planning, budgeting, staffing, setup, and logistics. Partners with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams to implement and execute Subaru Marketing events and initiatives. REQUIRED SKILLS AND ABILITIES Ability to educate and influence retailers on Subaru Marketing priorities. Exceptional communication skills with ability to expertly present to an audience in person and on paper and effectively listen and recognize the value of others' input. Excellent interpersonal skills with a respectful, positive, and professional demeanor and strong negotiator and mediator. Excellent customer focus skills with ability to build positive, productive relationships.Excellent organization and time management skills and highly successful at handling multiple prioritiesEnergetic and cooperative, with ability to project a strong positive and motivational presence.Excellent leadership skills with ability to initiate open dialogue and candid discussions. WORK ENVIRONMENT Prolonged sitting at desk and working on computerRegion office environment; ability to work at Zone office, Retailers, and event sitesAbility to drive on a daily basis6-8 years of experience.Air travel and drive long distances required. 65% Travel EDUCATION/EXPERIENCE REQUIREMENTS: 4-Year College Degree (BA, BS) and 6-8 years' experience. COMPENSATION: The recruiting base salary range for this full-time position is $130000-$150000/ year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible. (Internal Job Grade: M2) Medical, Dental, Vision PlansPension, Profit Sharing, and 401K Match Offerings15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.Tuition Reimbursement ProgramVehicle Discount ProgramsSee our Careers landing page for additional information about our compensation and benefit programs. ABOUT SUBARU LOVE... (company description). This is boilerplate? It's about Subaru love promise etc. Might be considered "About the company" but not required sections. We can include maybe "About the role" as summary? The instructions: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
  • for any list of duties/requirements/benefits, and

    for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Thus we need to decide which sections to include. We have content for: - About the role: Could be the summary paragraph(s). The "SUMMARY" section is essentially about the role. We'll put that under

    About the role

    with paragraphs. - Responsibilities: The main duties and additional responsibilities. Could be combined under Responsibilities. We'll list bullet points. - Requirements: Education/experience requirements: 4-Year College Degree and 6-8 years experience. Also maybe "Ability to drive on a daily basis" etc? That's more work environment. But we can put under Requirements. - Qualifications: Might overlap with Required Skills and Abilities. Could be Skills section. - Skills: Required Skills and Abilities. - Benefits: Compensation section includes salary range, bonus eligibility, medical/dental/vision, pension/profit sharing/401k match, vacation days, holidays, floating holidays, sick days, tuition reimbursement, vehicle discount programs. That's benefits. - Pay: Could be separate but we have compensation includes salary range. The instruction says only create Pay section if posting actually states them. It does state salary range. So we could have Pay section with salary range and bonus eligibility. Benefits section could include other benefits. However they said prefer a few substantive sections over many thin ones. Could combine Pay and Benefits into one Benefits section? But they gave examples of separate sections. We need to decide. We have specific content for Pay: base salary range $130k-$150k, bonus-eligible. Also internal job grade M2 (maybe minor metadata). We'll include Pay section. Benefits: medical, dental, vision, pension, profit sharing, 401k match, vacation days, holidays, floating holidays, sick days, tuition reimbursement, vehicle discount programs. That's substantive. Schedule: Not explicitly stated; there is travel 65% but not schedule like full-time, part-time, shift. Could infer full-time but not explicit schedule. The posting says "full-time position". That's schedule? Could be considered schedule. But they said only create Schedule section if posting actually states them. It does state full-time. So we could include Schedule section with "Full-time". However that's minimal. Might be considered thin. But we could combine schedule into About the role? Probably better to include Schedule section with "Full-time". But they said prefer few substantive sections over many thin ones. Schedule is thin but it's real content. Could we drop it? The instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state full-time, so we could create Schedule section. But we might decide to omit because it's not substantive? The instruction says prefer a few substantive sections over many thin ones. So maybe we omit Schedule to avoid thin section. However they said "include a section ONLY when the posting has real, specific content for it". Full-time is real specific content. So we could include. But we need to weigh. Let's see typical job postings: they often have Schedule: Full-time. It's okay. We'll include Schedule section with "Full-time". Now we need to format. We must not include markdown code fences. Just raw HTML. We'll produce:

    About the role

    ... summary paragraphs ...

    Responsibilities

    • ... each duty ...
    • ...

    Requirements

    • 4-Year College Degree (BA, BS)
    • 6-8 years of experience

    Skills

    • Ability to educate and influence retailers on Subaru Marketing priorities.
    • Exceptional communication skills with ability to expertly present to an audience in person and on paper and effectively listen and recognize the value of others' input.
    • Excellent interpersonal skills with a respectful, positive, and professional demeanor and strong negotiator and mediator.
    • Excellent customer focus skills with ability to build positive, productive relationships.
    • Excellent organization and time management skills and highly successful at handling multiple priorities.
    • Energetic and cooperative, with ability to project a strong positive and motivational presence.
    • Excellent leadership skills with ability to initiate open dialogue and candid discussions.

    Pay

    The recruiting base salary range for this full-time position is $130,000‑$150,000 per year. Within the range, individual pay is determined by factors including job‑related skills, experience, and relevant education or training. Additionally, this role is bonus‑eligible.

    Benefits

    • Medical, Dental, Vision Plans
    • Pension, Profit Sharing, and 401K Match Offerings
    • 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days
    • Tuition Reimbursement Program
    • Vehicle Discount Programs

    Schedule

    Full-time

    We also need to include maybe "Work environment" but not a standard heading. Could be omitted. We must not include repeated lines, boilerplate like "See our Careers landing page..." etc. We omitted that. We need to ensure we preserve all substantive information. Did we miss any? Let's check. From summary: many details about role: we captured in About the role paragraph. Need to ensure we didn't omit any specifics like "Guides District Sales Managers (DSMs) and Zone retailers on how to increase demand and achieve sales targets." etc. We'll include them in About the role paragraph. We also need to include additional responsibilities: event activation etc. We'll include in Responsibilities list. We need to include "Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts." etc. We'll craft About the role paragraph that includes all summary sentences. Let's write About the role paragraph: Maintains responsibility for the Zone-level implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing "More than a Car Dealer." Guides District Sales Managers (DSMs) and Zone retailers on how to increase demand and achieve sales targets. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including

Similar jobs

Retail Marketing Manager

Wildhorse Resort & CasinoPendleton, OR· 3 mo ago
Marketing$50k–$90k/yrapply on recruiting2.ultipro.com