Retail Marketing Manager

About the role

OWN RETAIL GO-TO-MARKET — FROM LAUNCH TO SHELF TO SELL-THROUGH. This isn't a lateral move. We built Loop by going all in from day one. You'll lead retail product launches from commercialization planning through in-market execution — owning how our products land at retail and how they sell once they're there: the assortment, the shelf, the merchandising, the promo, the retail media, and the sell-through that proves it worked. You'll turn product and brand strategy into retail go-to-market that moves sell-in and sell-through.

Responsibilities

• Own retail product launches end-to-end, from commercialization planning to in-market execution, on time and on commercial target
• Build the retail go-to-market plan for each launch — timelines, assortment, merchandising support, promo calendar, and retail media — tailored to the account, not copy-pasted
• Own point-of-sale execution — planograms, displays, fixtures, packaging-at-shelf, and visual merchandising standards — partnering with Retail Sales and accounts to win the shelf
• Run retail media and trade promotion across key accounts — retail media networks, co-op/MDF budgets, and shopper-marketing programs — and you spend against velocity and ROI, not vanity
• Track sell-through, velocity, and assortment productivity across key accounts, run post-launch reviews, and feed the learnings straight into the next launch
• Spot whitespace, optimize product-market fit by account, and push the assortment moves that grow the channel
• Arm the sell-in: crafting the retailer pitch story and the proof that makes buyers and your Retail Sales partners want to bet bigger on Loop the next time around
• Partner across Sales, Creative, Operations, and Product to make sure launches are operationally feasible and commercially impactful, and you call out trade-offs before they cost the launch

Requirements

You own retail go-to-market across key accounts — partnering closely with Retail Sales, Brand & Product Marketing, Supply Chain, Operations, and Product Development to land launches that are operationally ready, win at shelf, and sell through. You set the launch timelines, call the merchandising and promo priorities, decide where retail marketing investment goes, and own the numbers that say whether it worked.

Qualifications

• 5+ years in shopper, trade, retail, or channel marketing, ideally taking consumer products to market across national or specialty retail accounts
• Deep fluency in retail go-to-market and commercialization, plus the shopper and trade craft that lands it: point-of-sale and merchandising execution, retail media and trade promotion, and assortment by account — you know what wins at shelf and what stalls
• A track record of turning consumer insight and market trends into retail go-to-market, retailer pitch stories, and merchandising that actually sells
• Read the data: sell-through, velocity, channel performance — and use it to make sharper calls, not to justify the ones you've already made
• Comfortable with change and ambiguity
• Strong project management chops: you manage timelines, dependencies, and stakeholders across Sales, Marketing, Product, and Ops without dropping balls
• Know when work is ready to ship, and when it can evolve

Skills

• Strategic thinking
• Data-driven decision-making
• Collaboration and partnership
• Execution and accountability

Benefits

Loop is committed to providing a competitive benefits package that includes:

• 32 vacation days
• Flexible work arrangements
• Professional development opportunities
• Employee recognition and rewards
• Health and wellness programs

Pay

$100,000 - $130,000 per year

Schedule

Onsite hybrid 2-3 days per week