Manager, Retail Marketing

Position Overview

As part of the talented Marketing team, you will own Mercury Marine’s marketing and merchandising experience across national and regional retailer partners. This role brings Mercury’s brand to life in retail environments by leading visual direction, merchandising strategy, promotional execution, and day-to-day marketing support for retailers.

Essential Functions

• Serve as the DRI for retail visual identity, and merchandising execution across all retailer touchpoints.
• Develop, document, and govern Mercury Marine’s retail visual identity and standards—including planograms, visual merchandising guidelines, signage systems— in partnership with Creative and Brand teams.
• Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures, ensuring scalability, quality, and operational efficiency.
• Own and optimize the retail planogram software platform (IWD Mockshop), including governance, content standards, planogram development, retailer deployment, and ongoing optimization.
• Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools.
• Ensure Mercury’s brand, product content, and merchandising standards are accurately and consistently represented across retailer websites and digital touchpoints.
• Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies and in-store execution.
• Aid in executing national marketing programs that drive traffic and lead generation at the retail level.
• Manage and oversee external vendors, including print, signage, merchandising, fixtures, and production partners, ensuring quality, timelines, and cost efficiency.
• Support budget planning, forecasting, and spend tracking for retail marketing programs and production, ensuring strong ROI and financial accountability.
• Define, track, and report on KPIs and ROI for retail marketing programs, merchandising initiatives, and promotional activations. Use performance insights to continuously refine standards, programs, and execution models to improve retailer engagement and business impact.

Required Qualifications

• Bachelor’s degree in Marketing, Visual Merchandising, Display & Presentation, or related field
• 3-5 years of experience in retail marketing, visual merchandising, or similar field
• Strong visual, creative, and merchandising skills
• Proven ability to manage vendors, budgets, and complex projects
• Strong communication skills and experience influencing stakeholders and partners
• Willingness to travel periodically to support retailers (10%)

Pay Range

The anticipated pay range for this position is $86,500 - $126,800 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.

Benefits

• Medical
• Dental
• Vision
• Paid vacation
• 401(k) (up to 4% match)
• Health Savings Account (with company contribution)
• Well-being program
• Product purchase discounts
• and much more

About Mercury Marine

Mercury Marine Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils.

About Brunswick Corporation

Brunswick Corporation is a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.