Retail Marketing Manager

Essential Job Functions

• Developing and executing comprehensive marketing and merchandising strategies that drive traffic to non-gaming resort amenities and retail store outlets.
• Research, negotiate, and work with Advertising to schedule media objectives.
• Conducts cost and budget analysis of retail outlet performance and trends and acts to adjust with retail management as needed to maximize performance and control costs.
• Manages advertising campaign development, analysis, and ad testing.
• Manages and coordinates the development of In-Store promotional strategies and advertising, including point-of-purchase displays, on-property advertising, on-property signage, and collateral.
• Works closely with Retail management and offers guidance to ensure product selection, contracts, delivery, and performance sales are on target with goals.
• Works closely with the Marketing team to provide full visibility and integration of retail plans.
• Identifies and develops cooperative marketing opportunities.
• Assist the Marketing Director in developing marketing plans with clear goals, strategies, schedules, and assignments.
• Devise strategies to drive online and e-commerce traffic to the company website and mobile application.
• Assist the Marketing Director in the preparation of the budget. Manage the timely delivery of marketing deadlines.
• Maintains awareness of market trends in the retail industry, understand forthcoming customer initiatives, and monitor what local competitors are doing.
• Participate in WRC management team meetings, and project teams as appropriate, and promote internal communication across retail outlets.
• Participation and development of a tribal member workforce.
• Promotes a clean, safe, and healthy work environment for employees and guests.
• Promptly reports all concerns to the supervisor.
• Comply with regulatory laws, employee handbook, department policy and procedures, safety codes, etc.
• Promote internal guest service standards through courteous and respectful behavior.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or a related field and two (2) years’ experience as a Marketing or Advertising Manager or equivalent combination of education and relevant work experience.
• Experience with purchasing mass media, and/or paid digital campaigns.
• Proven ability to develop marketing and advertising strategies.
• Proven copywriting skills.
• Customer service experience.
• Excellent presentation skills, including communication skills, interpersonal skills, professional appearance, and demeanor.
• Computer literate in word processing, excel, and database management.
• Possess strong organizational and multi-tasking skills, with the ability to make decisions, meet deadlines, monitor numerous projects/dates, etc.
• Requires a High-Security Gaming License clearance.
• Must be at least 21 years of age.

Preferred Qualifications

• Previous Retail or Resort Marketing experience preferred.