X Growth Creative Lead — Fully Remote
About the role
CoTrain is hiring on behalf of a SaaS brand looking for someone to own its voice, ideas, posts, creative concepts, demo videos, and content direction across X. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work. You understand how to make people stop scrolling, how to turn founder thoughts into strong posts, how to write hooks that actually grab attention, and how to build content that feels native to X — not generic corporate SaaS copy. This is not just a "social media manager" role. We need someone who thinks like a creative strategist, writes like a native X user, understands SaaS positioning, and can direct designers and editors clearly enough that they execute fast.
Responsibilities
- Come up with daily post ideas and write strong tweets and hooks
- Build content angles around customer pain points and turn product features into content people actually care about
- Study competitors, find viral formats, and spot what will get attention before it's posted
- Direct designers and video editors to turn ideas into visuals, memes, graphics, demo clips, spokesperson ads, short-form videos, and product walkthroughs
- Develop founder-led content that carries the brand's voice
- Make the brand impossible to ignore on X
Skills
- X writing and hook writing
- Founder-led content and SaaS positioning
- Competitor research and spotting viral formats
- Creative direction — demo video concepts, product walkthroughs, meme/ad concepting
- Turning pain points into content and product features into clear creative
- Working closely with designers and editors
Pay
$2,000–$4,000/month base, plus strong viral bonus incentives — the more your content performs, the bigger the upside, up to thousands of dollars per hit.
Schedule
Fully remote, long-term (6+ months).