AI Creative Lead (Remote)

Responsibilities

• Own generation end-to-end for paid social and native creative: character-locked stills, AI video, lip-sync, and clean generated voiceover, from approved script and storyboard to editor-ready footage.
• Lock base characters first, then build a still per beat that references them, holding character, wardrobe, prop, and continuity consistency across an entire spot.
• Pick the right model for each job (hero vs. volume, native-audio vs. img-to-video) and keep a live view of a fast-moving tool stack, pinning exact model versions at build time.
• Scout, test, and onboard new models and tools as the stack evolves, and retire the ones that fall behind, so the team is always working with the best available.
• Get renders through platform and category filters. Diagnose and auto-fix a broken render once, then escalate, and keep a running swipe of safe phrasings and prompt patterns that pass.
• Operate and lightly orchestrate the tooling (fan-out, scheduling, asset movement) so many jobs run in parallel without a person babysitting each one.
• Own the generative-side handoff into post: deliver organized, tagged, editor-ready clips into the DAM to the production team's standards.
• Feed the shared learnings file (format, copy, render, and legal notes per job) and read it back at the next job's start so the system compounds instead of repeating mistakes.
• Partner with the Creative Directors and copywriters to keep generated output on-voice, on-persona, and matched beat-for-beat to the script (AV sync).
• Bring a direct-response creative eye to every job: push each render toward what sells, the hook, the pacing, the proof, and the turn to the offer, not just what looks good.
• Operate inside compliance rails for our regulated categories: no better-drug or results claims, coverage/qualify framing, required disclosures, and honest routing. Hold generation to the same gate as the rest of the pipeline.
• Manage generative tooling spend against render volume, and give the Head of Creative Production a real monthly cost model as volume scales.
• Build reusable assets (prompt libraries, character references, templates, and workflow docs) that let editors and strategists self-serve the routine work.

Requirements

• 4+ years in creative production, motion, VFX, or content, with at least the last 1 to 2 years hands-on in generative AI video and image production for real deliverables.
• A real grounding in direct-response creative. You understand how a DR ad is built (hook, problem, mechanism, proof, offer, and CTA) and can judge whether a cut will convert, not only whether it looks polished.
• Demonstrated generative craft: a reel or portfolio of AI-generated or AI-assisted video and stills, with an honest account of what you made vs. what the model made, and (ideally) how it performed.
• Deep, current fluency with the generative stack: multi-subject-consistency image models, AI video (native-audio and img-to-video), lip-sync, and AI voiceover. You have opinions on trade-offs, not just tool names.
• Character and continuity discipline: you can hold a consistent character across many shots and beats, not just generate one good frame. Prompt and troubleshooting fluency: you can diagnose why a render broke or a character drifted and fix it deliberately, rather than re-rolling until something lands.
• Comfort building light automation/orchestration around the tools (e.g. n8n, Gumloop, or comparable) to fan out and move assets.
• You don't need to be an engineer, but you're not afraid of the glue.
• A finishing eye: you know when AI output reads as a real ad vs. a tech demo, and you hold the line on craft.
• Demonstrated speed and volume in a performance, DR, or high-output content environment. Comfortable shipping many cuts and variants a week across multiple categories.
• Comfort working inside compliance rails (regulated-category claims, platform ad policy, partner brand guardrails).
• Strong collaboration across Creative, Production, Post, and Buying, and clear written communication for briefs, prompt docs, and learnings.
• Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment where the tools change under you.

STRONG PLUSES

• Generative video that has run as paid social or DR creative with attributable performance, not only brand or experimental work.
• Concepting or copywriting experience on DR ads, so you can improve a script or angle, not just execute it.
• Direct experience generating for regulated DR categories and getting their renders through platform filters.
• Video editing or motion/VFX background (Premiere, After Effects, DaVinci) that lets you hand editors better material and speak their language.
• Experience building reusable AI workflows for creative production: prompt libraries, character-reference systems, Claude Projects or custom GPTs, or agentic tooling that compounds team output.
• Familiarity with DAM systems (Air, Frame.io, or comparable) and production project-management tooling.
• Comfort reading performance dashboards (Looker, Tableau, in-platform reporting) to close the loop between what rendered and what converted.
• A track record of picking up brand-new tools fast and forming a real point of view on them, because this stack turns over monthly.