Lead Creative Strategist - Fully Remote

About this roleCoTrain is hiring on behalf of Smooche, a high-9-figure beauty and skincare brand spending $20M/month on ads and looking to push even harder. They need an A+ creative strategist who can lead a team and come up with winning ideas on their own — someone who lives in performance creative, studies what’s moving in the market every day, and knows exactly why an ad wins. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work. Direct-response creative for beauty, skincare, and makeup is the primary domain here. This is for a true creative wizard — not someone who relies on swipes. What you’ll ownLead and direct a team of 4+ video editors, from brief to final cutGenerate original concepts, angles, and hooks every weekWrite direct-response scripts and briefs that convertStay obsessed with the market — track which new formats, hooks, and trends are moving in beauty, skincare, supplements, and transformationBuild and run a structured creative testing roadmap with clear hypothesesRead performance data (hook rate, hold rate, CTR, CPA, ROAS) and turn it into the next round of creative Who you areA proven creative strategist who has scaled a DTC brand — ideally 8–9 figure brands, or you took a brand from ~$100K/month to $1M/monthDeep direct-response roots: you’re a strong copywriter and a strategistExperienced leading editors or a creative team, giving clear feedback that makes the work betterData-driven: you know what every metric means for an ad and properly research ICPs Bonus pointsExperience in beauty, skincare, makeup, supplements, or transformation nichesA portfolio of winning ads you can walk us through, with the numbers behind them Compensation$100,000–$300,000/year + uncapped ad spend bonuses, based on experience. Fully remote, ongoing (6+ months), with room to grow as you scale Smooche’s creative. How to applyApply through CoTrain, not by email — open the listing on CoTrain, sign in or create your expert profile if you’re new, and submit with a portfolio of winning ads you can walk us through — including the numbers behind them and brands you’ve scaled — plus a short note on why you’re the one. You’ll also take a short 8-minute interview as part of your application. From there you’ll get vetted and matched through the platform, and we’ll reach out to you on CoTrain. PS: We review applications daily — make sure you complete your 8-minute interview to be considered.