Writer, Campaign Messaging

We need to output HTML fragment with sections: About the role? The posting includes Overview (intro), Responsibilities, Qualifications, How You Work, How You Think, Compensation & Benefits. Also maybe "Overview" could be considered About the role. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. We have content for Overview (intro), Responsibilities, Qualifications, How You Work (maybe could be part of Skills? but it's separate), How You Think (maybe also part of Skills), Compensation & Benefits (includes Pay and Benefits). We should not repeat job title as heading. No Job ID etc. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove lines like "The American Heart Association’s 2028 Goal..." maybe that's substantive? It's about mission, maybe keep as part of Overview? It's not boilerplate? It's mission statement; could keep as part of Overview. Also lines like "This position not a match with your skills? Click here..." is application instruction, remove. Also "Join our Talent Community!" etc. Also "Software Powered by ICIMS Default: Location : Location US-TX-Dallas Posted Date 4 hours ago (9/11/2026 12:27 PM) Requisition ID 2026-18195 Job Category Marketing, Communications & Public Relations Position Type Full Time" - that's metadata, drop. We need to keep compensation details: expected pay range $70,000 - $80,000. Also mention pay commensurate with experience, geographic differentials may apply, reserves right to pay more or less. Benefits details: medical, dental, vision, disability, life insurance, retirement program with employer match and automatic contribution, employee assistance program, employee wellness program, telemedicine, medical consultation, professional development (ERGs, mentoring program), Heart U, Work-Life Harmonization (PTO min 16 days per year, increase with seniority, 12 paid holidays), Tuition Assistance. We need to put Pay and Benefits sections only if posting actually states them. It does. So we can have a

  Pay

  with pay range info, and

  Benefits

  with list. We also need Skills? The Qualifications section includes Experience & Skills. Could treat as Qualifications. Could also separate Skills but not needed. We need to avoid filler like "commensurate with experience" is actual content, okay to include. Not placeholder. We need to output only HTML fragment, no /, no markdown fences. Let's craft:

  About the role

  Overview paragraph(s) from the posting: Since our founding... etc. Need to include all substantive info from Overview (the first paragraphs). Let's extract: "Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an exciting opportunity for a Writer, Campaign Messaging to join our Content and Channel Strategy Team . This is a full-time, 12-month temporary contract position with the flexibility to work remotely. This role blends campaign messaging, audience insight, and strategic email communications. The Writer, Email and Campaign Messaging help shape how campaigns come to life by developing messaging, concepts, and email content that connect with audiences and inspire action. You'll work early in the creative process, helping translate campaign objectives into audience-centered messaging that guides communications from initial concept through execution. A significant focus of this role is writing high-volume email communications and newsletters, ensuring content is relevant, personalized, and aligned with audience needs. This role is perfect for someone who enjoys turning ideas into compelling campaigns, understands the power of personalization, and knows how to create messaging that drives engagement, conversion, and meaningful audience connections. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs." We should remove the hashtag and maybe the "Discover why you will Be Seen..." as it's promotional but still substantive? It's about culture; could keep. But it's maybe considered boilerplate? It's not legal/EEO; it's culture promotion. I'd keep it. Now Responsibilities: list each bullet as

• . Need to preserve all responsibilities lines. Let's extract responsibilities list: - Develop campaign messaging, concepts, and communication frameworks that support organizational priorities and audience engagement goals. - Partner with strategists, marketers, and stakeholders to shape campaign messages that resonate with specific audience segments. - Write, edit, and proof high-volume email communications supporting campaigns, events, programs, and organizational initiatives. - Create compelling email copy designed to increase engagement, registrations, participation, and other conversion-focused outcomes. - Develop messaging that can be adapted for audience segments, ensuring relevant and personalized experiences. - Apply knowledge of personalization strategies to create content that aligns with audience interests, behaviors, and needs. - Write and edit promotional communications supporting Scientific Sessions, Healthy Living, Lifelong Learning, and other programs for healthcare professionals, researchers, and consumer audiences. - Produce recurring consumer newsletter content that is engaging, clear, and aligned with brand standards. - Develop promotional and recap newsletters for scientific council audiences, highlighting key events, achievements, and upcoming opportunities. - Create clear calls-to-action and messaging that encourage audience engagement and response. - Collaborate with marketing, content, and stakeholder teams to ensure messaging remains consistent with campaign objectives. - Self-edit and provide final proofing to ensure accuracy, quality, and attention to detail. - Use audience insights and performance feedback to strengthen messaging effectiveness over time. - Stay current on trends in email marketing, personalization, audience engagement, and campaign communications. - Other projects as assigned. Now Qualifications: The posting has "Experience & Skills:" then bullet list. We'll treat as Qualifications. List: - Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience. - Proven experience developing campaign messaging and audience-focused communication strategies. - Success in creating email content that supports engagement, conversion, and audience participation goals. - Understanding of audience segmentation and personalization principles. - Ability to translate complex information into clear, concise, and compelling communications. - Experience writing for both consumer and professional audiences. - Strong editing, proofreading, and quality-control skills. - Ability to manage multiple communication projects and deadlines simultaneously. - Experience collaborating with marketers, strategists, and subject matter experts. Now How You Work and How You Think sections: They are descriptive paragraphs. Could combine into a "Skills and Attributes" section? But instruction says use headings like Skills, Benefits, Pay, Schedule. We could create a

  Skills

  and put those paragraphs there. However we already have Qualifications covering experience & skills. How You Work and How You Think are more about work style and thinking style; could be placed under a

  Work Style

  but not in the list of suggested headings. The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exhaustive; we can use other headings if needed? It says "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings where appropriate. We have About the role, Responsibilities, Qualifications, Benefits, Pay. We could also include Skills if we have distinct skills content beyond qualifications. But we already have Qualifications covering skills. How You Work and How You Think could be considered part of Skills or Qualifications. Might be okay to omit them as separate sections to avoid thin sections. However we must preserve ALL substantive information; we cannot omit them. So we need to include that info somewhere. Could incorporate into Qualifications or Skills section as prose. Let's add a

  Skills

  and include the How You Work and How You Think paragraphs there (maybe as

  ). That would preserve them. Now Compensation & Benefits: We'll split into Pay and Benefits sections. Pay:

  Pay

  The expected pay range for this position is $70,000 - $80,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

  Benefits:

  Benefits

  • Medical, dental, vision, disability, and life insurance
  • Retirement program with employer match and automatic contribution
  • Employee assistance program
  • Employee wellness program
  • Telemedicine and medical consultation
  • Professional development: Employee Resource Groups (ERGs) and mentoring program
  • Heart U – national online university with >100,000 resources
  • Work‑Life Harmonization: minimum 16 days PTO per year for new employees, increasing with seniority; 12 paid holidays per year
  • Tuition Assistance program
  We should also include the mission statement about 2028 Goal maybe in About the role or separate? It's substantive; we can add to About the role after the culture paragraph. Let's incorporate: "The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities." We'll add that as a

  in About the role. Now ensure we removed boilerplate: lines about "In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities" - that's EEO boilerplate, remove. Also "Join our Talent Community!" etc remove. Also "Software Powered by ICIMS Default: Location : Location US-TX-Dallas Posted Date 4 hours ago (9/11/2026 12:27 PM) Requisition ID 2026-18195 Job Category Marketing, Communications & Public Relations Position Type Full Time" remove. Also remove "#TheAHALife" maybe keep as part of culture but it's a hashtag; we can keep the sentence but remove the hashtag? The instruction says preserve ALL substantive information; the hashtag is part of the sentence; we can keep it