Campaign Director, Creative
NBCUniversal · New York, NY · 3 wk ago
HybridMarketing$130k–$175k/yrFull-time
We need to output HTML fragment with headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, no invention, no summarizing away detail. Remove boilerplate: company description, EEO, legal, application instructions, etc. Must keep substantive info: role description, responsibilities, qualifications, eligibility requirements (work location, schedule, travel, work auth, age), benefits, salary range, etc.
We need to parse the posting.
Let's extract sections:
- About the role: maybe a paragraph describing the role: "NBCUniversal's Rock Studios team is industry-leading and award-winning, responsible for delivering groundbreaking campaigns and experiences for the world’s most influential marketers and advertisers. We develop innovative creative campaigns across all platforms and formats, leveraging the power of our networks and the passion of our audiences. With a pioneering spirit, entrepreneurial drive, and a passion for pushing boundaries, we are committed to providing cutting-edge solutions that exceed our partners’ expectations. The Campaign Director sits within NBCUniversal’s Creative department in Rock Studios, serving as the strategic lead for multi-network pitches. This role is responsible for developing the overarching campaign idea — the single, sellable concept that connects client insights to NBCU’s full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy."
That's about the role.
- Responsibilities: bullet list of duties: "Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns. Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative. Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams. Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation. Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story. Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies. Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence. Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production."
- Qualifications: bullet list: "7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment. Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story. Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels. Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative. Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity. Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences. Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously. Passion for entertainment, culture, and the creative possibilities across NBCUniversal’s diverse portfolio."
- Skills: maybe overlapping with qualifications but we can separate: The posting includes "Excellent communication, writing, and presentation skills" etc. Could be considered skills. But we might combine qualifications and skills? The instruction: prefer few substantive sections over many thin ones. We could combine Qualifications and Skills into one section? But they ask to use headings for those categories if content exists. We have qualifications content; we also have skills content (communication, writing, presentation, collaboration, etc). Could treat them as Qualifications (includes experience) and Skills (soft skills). However to avoid thin sections, maybe we merge them into Qualifications (since they are all qualifications). But they said use headings for sections like Qualifications, Skills. If we merge, we would have only Qualifications heading and not Skills. That's acceptable if we think it's not thin? But we need to decide.
We also have Eligibility Requirements: "Interested candidates must submit a resume/CV through nbcunicareers.com to be considered Must be willing to work in New York, NY. In office Monday-Thursday. Willingness to travel and work overtime Must have unrestricted work authorization to work in the United States Must be 18 years or older Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time."
We need to remove application instructions (submit resume/CV through nbcunicareers.com) as per instruction: remove application instructions. So we should drop that line. Also remove "Interested candidates must submit a resume/CV through nbcunicareers.com to be considered". Also maybe "Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website." That's also application instruction? It's a reference; we can keep benefits description but maybe drop the link instruction. The instruction says remove application instructions. The benefits line is not exactly an instruction to apply, but it's a reference. Might keep benefits description but drop the "Learn more..." sentence.
Also remove EEO/legal boilerplate at the end.
Also remove "Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision." That's part of selection process; maybe considered application instruction? It's about interview; could be considered part of process but not strictly instruction to apply. Might keep? The instruction says remove application instructions. This is about selection process; maybe keep as it's substantive? However it's generic; but it's not boilerplate EEO. Might keep? Safer to keep? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The line about in-person interview is part of selection process, not exactly an instruction to apply but could be considered application instruction. I'd remove it to be safe.
Also remove "NBCUniversal's policy is to provide equal employment opportunities..." that's EEO boilerplate; remove.
Also remove "If you are a qualified individual with a disability..." etc; remove.
Now we need to include Benefits section: "This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks." Keep that.
Pay section: "Salary range: $130,000 - $175,000 + sales incentive compensation and long-term incentive eligible"
Schedule section: from eligibility: hybrid schedule requiring office minimum four days per week, in office Monday-Thursday, willingness to travel and work overtime. Also "Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time." Also "In office Monday-Thursday." So schedule: hybrid, 4 days office, Monday-Thursday in office, willingness to travel and work overtime.
We should not include placeholder text like "commensurate with experience". Not present.
Now we need to output HTML fragment with
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, no invention, no summarizing away detail. Remove boilerplate: company description, EEO, legal, application instructions, etc. Must keep substantive info: role description, responsibilities, qualifications, eligibility requirements (work location, schedule, travel, work auth, age), benefits, salary range, etc.
We need to parse the posting.
Let's extract sections:
- About the role: maybe a paragraph describing the role: "NBCUniversal's Rock Studios team is industry-leading and award-winning, responsible for delivering groundbreaking campaigns and experiences for the world’s most influential marketers and advertisers. We develop innovative creative campaigns across all platforms and formats, leveraging the power of our networks and the passion of our audiences. With a pioneering spirit, entrepreneurial drive, and a passion for pushing boundaries, we are committed to providing cutting-edge solutions that exceed our partners’ expectations. The Campaign Director sits within NBCUniversal’s Creative department in Rock Studios, serving as the strategic lead for multi-network pitches. This role is responsible for developing the overarching campaign idea — the single, sellable concept that connects client insights to NBCU’s full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy."
That's about the role.
- Responsibilities: bullet list of duties: "Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns. Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative. Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams. Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation. Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story. Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies. Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence. Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production."
- Qualifications: bullet list: "7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment. Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story. Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels. Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative. Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity. Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences. Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously. Passion for entertainment, culture, and the creative possibilities across NBCUniversal’s diverse portfolio."
- Skills: maybe overlapping with qualifications but we can separate: The posting includes "Excellent communication, writing, and presentation skills" etc. Could be considered skills. But we might combine qualifications and skills? The instruction: prefer few substantive sections over many thin ones. We could combine Qualifications and Skills into one section? But they ask to use headings for those categories if content exists. We have qualifications content; we also have skills content (communication, writing, presentation, collaboration, etc). Could treat them as Qualifications (includes experience) and Skills (soft skills). However to avoid thin sections, maybe we merge them into Qualifications (since they are all qualifications). But they said use headings for sections like Qualifications, Skills. If we merge, we would have only Qualifications heading and not Skills. That's acceptable if we think it's not thin? But we need to decide.
We also have Eligibility Requirements: "Interested candidates must submit a resume/CV through nbcunicareers.com to be considered Must be willing to work in New York, NY. In office Monday-Thursday. Willingness to travel and work overtime Must have unrestricted work authorization to work in the United States Must be 18 years or older Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time."
We need to remove application instructions (submit resume/CV through nbcunicareers.com) as per instruction: remove application instructions. So we should drop that line. Also remove "Interested candidates must submit a resume/CV through nbcunicareers.com to be considered". Also maybe "Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website." That's also application instruction? It's a reference; we can keep benefits description but maybe drop the link instruction. The instruction says remove application instructions. The benefits line is not exactly an instruction to apply, but it's a reference. Might keep benefits description but drop the "Learn more..." sentence.
Also remove EEO/legal boilerplate at the end.
Also remove "Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision." That's part of selection process; maybe considered application instruction? It's about interview; could be considered part of process but not strictly instruction to apply. Might keep? The instruction says remove application instructions. This is about selection process; maybe keep as it's substantive? However it's generic; but it's not boilerplate EEO. Might keep? Safer to keep? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The line about in-person interview is part of selection process, not exactly an instruction to apply but could be considered application instruction. I'd remove it to be safe.
Also remove "NBCUniversal's policy is to provide equal employment opportunities..." that's EEO boilerplate; remove.
Also remove "If you are a qualified individual with a disability..." etc; remove.
Now we need to include Benefits section: "This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks." Keep that.
Pay section: "Salary range: $130,000 - $175,000 + sales incentive compensation and long-term incentive eligible"
Schedule section: from eligibility: hybrid schedule requiring office minimum four days per week, in office Monday-Thursday, willingness to travel and work overtime. Also "Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time." Also "In office Monday-Thursday." So schedule: hybrid, 4 days office, Monday-Thursday in office, willingness to travel and work overtime.
We should not include placeholder text like "commensurate with experience". Not present.
Now we need to output HTML fragment with headings and - for lists,
for prose.
We need to decide which sections to include:
- About the role (prose)
- Responsibilities (list)
- Qualifications (list) maybe includes skills; we could also have Skills separate but we can combine.
- Benefits (list)
- Pay (maybe prose)
- Schedule (list or prose)
We need to avoid thin sections; each should have substantive content.
Let's craft:
About the role
NBCUniversal's Rock Studios team is industry-leading and award-winning, responsible for delivering groundbreaking campaigns and experiences for the world’s most influential marketers and advertisers. We develop innovative creative campaigns across all platforms and formats, leveraging the power of our networks and the passion of our audiences. With a pioneering spirit, entrepreneurial drive, and a passion for pushing boundaries, we are committed to providing cutting-edge solutions that exceed our partners’ expectations. The Campaign Director sits within NBCUniversal’s Creative department in Rock Studios, serving as the strategic lead for multi-network pitches. This role is responsible for developing the overarching campaign idea — the single, sellable concept that connects client insights to NBCU’s full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy.
Responsibilities
- Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns.
- Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative.
- Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams.
- Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation.
- Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story.
- Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies.
- Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence.
- Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production.
Qualifications
- 7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment.
- Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story.
- Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels.
- Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative.
- Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity.
- Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences.
- Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously.
- Passion for entertainment, culture, and the creative possibilities across NBCUniversal’s diverse portfolio.
We could also add Skills section but we already covered communication etc. Might be redundant. We'll skip Skills.
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Variety of other discounts and perks
Pay
Salary range: $130,000 - $175,000 + sales incentive compensation and long-term incentive eligible
Schedule
- Hybrid schedule requiring a minimum of four days in the office per week
- In‑office days: Monday‑Thursday
- Willingness to travel and work overtime as needed
We should ensure we didn't include any boilerplate. Check we didn't include "Learn more about the benefits..." etc. Good.
We also need to ensure we didn't repeat job title as heading. We didn't.
We didn't include Job ID.
We preserved all substantive info: company description? We removed the initial paragraph about NBCUniversal being a leading
- for lists,
for prose. We need to decide which sections to include: - About the role (prose) - Responsibilities (list) - Qualifications (list) maybe includes skills; we could also have Skills separate but we can combine. - Benefits (list) - Pay (maybe prose) - Schedule (list or prose) We need to avoid thin sections; each should have substantive content. Let's craft:
About the role
NBCUniversal's Rock Studios team is industry-leading and award-winning, responsible for delivering groundbreaking campaigns and experiences for the world’s most influential marketers and advertisers. We develop innovative creative campaigns across all platforms and formats, leveraging the power of our networks and the passion of our audiences. With a pioneering spirit, entrepreneurial drive, and a passion for pushing boundaries, we are committed to providing cutting-edge solutions that exceed our partners’ expectations. The Campaign Director sits within NBCUniversal’s Creative department in Rock Studios, serving as the strategic lead for multi-network pitches. This role is responsible for developing the overarching campaign idea — the single, sellable concept that connects client insights to NBCU’s full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy.
Responsibilities
- Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns.
- Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative.
- Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams.
- Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation.
- Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story.
- Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies.
- Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence.
- Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production.
Qualifications
- 7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment.
- Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story.
- Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels.
- Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative.
- Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity.
- Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences.
- Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously.
- Passion for entertainment, culture, and the creative possibilities across NBCUniversal’s diverse portfolio.
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Variety of other discounts and perks
Pay
Salary range: $130,000 - $175,000 + sales incentive compensation and long-term incentive eligible
Schedule
- Hybrid schedule requiring a minimum of four days in the office per week
- In‑office days: Monday‑Thursday
- Willingness to travel and work overtime as needed