Women's Health Marketing Program Manager

About the role

Responsible for leading the strategic marketing, communication, and promotional efforts supporting comprehensive women's health services. Serves as the central marketing lead and key liaison between marketing, clinical leadership, physicians, digital health teams, and operational stakeholders to advance awareness, engagement, and growth across women's health service lines.

Responsibilities

• Develop and implement innovative marketing strategies for women's health service lines.
• Coordinate complex initiatives across diverse teams to support clinical care, integrated research, technology, innovation, advocacy, and improved patient access.
• Manage project planning, production timelines, and campaign execution while ensuring alignment with organizational goals and brand standards.
• Oversee ongoing updates and optimization of external women's health websites and other public-facing digital platforms.
• Lead initiatives from concept development through planning, implementation, and on-site execution.
• Act as the hub for cross-functional collaboration to build and evolve a comprehensive Women's Health marketing program.
• Support new program and physician launches, oversee marketing activations, and evaluate the patient experience.
• Regularly engage at hospitals, ambulatory clinics, and other women's health locations to collaborate with physicians and care teams.
• Ensure marketing efforts effectively support clinical, operational, and patient care goals.

Requirements

• Bachelor's degree in advertising, marketing, communications, business administration or related field.
• 3+ years of marketing/communications experience.
• Experience with Microsoft Office and Creative Cloud.
• Excellent project management skills and attention to detail.
• Ability to oversee interior signage projects and work as facilitator between hospital staff, designer, and signage vendors.
• Exceptional interpersonal communication skills.
• Strong writing, editing, and proofreading abilities.
• Knowledge of advertising, web, and social media trends.
• Preferred: Experience with CRM software, knowledge of print specifications, client-facing experience, technical background with advanced computer skills, Mac and Windows expertise.

Qualifications

• Level of Education: Bachelor's degree in advertising, marketing, communications, business administration or related field.
• Technical Requirements: Experience with Microsoft Office and Creative Cloud. Excellent project management skills and attention to detail. Ability to oversee interior signage projects and work as facilitator between hospital staff, designer and signage vendors. Exceptional interpersonal communication skills. Strong writing, editing and proofreading abilities. Knowledge of advertising, web and social media trends.
• Preferred: Experience with CRM software and knowledge of print specifications. Client-facing experience preferred. Technical background with advanced computer skills. Mac and Windows expertise.
• Years of Related Work Experience: 3 years of marketing/communications experience.
• Additional Information: About Us, Qualifications, Pay, Benefits, and EEO Statement provided.