WLL Marketing Coordinator

About the role

The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).

Qualifications

• 3-5 years experience in a marketing or account management role (not including internships), preferably related to sports
• Passionate sports fan with a deep understanding and love for the game
• Proven track record of successfully leading all aspects of projects, from ideation to execution
• Creative, flexible and innovative team player with strong organizational and problem-solving skills
• Understanding of how to leverage multiple marketing channels to reach consumers (Digital, TV, OOH, etc.) and how they work together in marketing mix
• Excellent written and verbal communication skills

Requirements

• Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events
• Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams, to bring campaign strategy to life in a cohesive, integrated manner
• Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives
• Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints
• Monitor campaign performance and optimize in real-time based on data and insights - translating performance into actionable learnings for improve future campaigns
• Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune-in metrics
• Help amplify league storylines, athletes, and cultural moments throughout the season

Compensation

• $57,784 to $77,000 per year
• Based on the candidate’s experience, seniority, and location
• The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave