WIC Program Breastfeeding Peer Counselor

Why CFHI?

The Children and Family Health Institute is a charitable, nonprofit program of VNA Health Group focused on improving the health and well-being of children and families through accessible, community-based care. CFHI delivers high-impact programs including nutrition support, preventive screenings, vaccinations, and inclusive health services through community health centers and mobile outreach. Our goal is to strengthen scale and stability while advancing a mission that creates meaningful impact in the community.

As a WIC Program Breastfeeding Peer Counselor, you will:

• Peer Support and Counseling
• Provide one-on-one breastfeeding support and encouragement to WIC participants via phone, in person, or through virtual platforms.
• Offer evidence-based guidance on breastfeeding techniques, positioning, latch, and milk supply to mothers of newborns and infants.
• Aid mothers in overcoming common breastfeeding challenges such as nipple pain, low milk supply, engorgement, and breastfeeding while working or studying.
• Serve as a positive role model for breastfeeding.
• Occasionally receive after-hours calls from participants; expected to check for and return calls within an appropriate timeframe.
• Education and Information Sharing
• Educate mothers and families about the benefits of breastfeeding, including its role in infant health, maternal bonding, and long-term health outcomes for both mother and child.
• Provide information on topics such as exclusive breastfeeding, breast pump usage, storing milk, and transitioning to solid foods.
• Offer guidance on breastfeeding after returning to work or school, including managing pumping and maintaining milk supply.
• Follow-up and Monitoring
• Provide ongoing support through regular follow-up calls or clinic appointments to assess mothers' breastfeeding progress and address any concerns.
• Track breastfeeding success and challenges, documenting all interactions and feedback in client records, as required by the WIC program.
• Collaborate with WIC nutritionists and lactation consultants to develop appropriate care plans for mothers in need of additional support or referrals.
• Community Engagement and Outreach
• Encourage community participation by leading or assisting in breastfeeding education sessions, support groups, and prenatal classes.
• Provide breastfeeding education materials and resources to help increase awareness and engagement in breastfeeding support services.
• Participate in local health fairs, workshops, and other outreach activities to promote the WIC program and breastfeeding as a key component of infant health.
• Collaboration and Team Support
• Work closely with WIC staff, including nutritionists, generalists, and supervisors to ensure coordinated care and support for breastfeeding mothers.
• Participate in team meetings and training sessions to stay informed about current breastfeeding guidelines, resources, and WIC program updates.
• Confidentiality and Program Compliance
• Maintain client confidentiality and adhere to all WIC program policies, guidelines, and ethical standards.
• Participate in regular program training and professional development to stay updated on best practices in nutrition and maternal-child health.
• Document interactions and outcomes in compliance with WIC regulations and state/federal standards.
• Adhere to organization’s policy regarding absenteeism and appearance.

Qualifications

• Education: NJ state breastfeeding peer counselor training program (required after hire and will be provided by the WIC agency)
• Experience: Past or present personal experience with breastfeeding (required)
• Skills: Strong communication skills with the ability to effectively provide support and encouragement to breastfeeding mothers; ability to build trust and rapport with clients from diverse backgrounds; comfortable working independently, managing a caseload, and maintaining regular follow-up with clients; valid driver’s license and auto insurance; basic computer skills; bilingual (English and Spanish-speaking) required
• Physical Requirements: Ability to engage in in-person visits with clients, which may include occasional lifting and moving of materials. Must be able to communicate effectively over the phone, virtually, and in-person.

Compensation

In compliance with New Jersey's Pay Transparency Act, the compensation range for this position is USD $16.00 to USD $24.00. When determining an offer, VNA Health Group considers factors such as the scope and responsibilities of the role, the candidate's work experience, education/training, relevant skills, internal pay equity, and market and organizational conditions.