Wholesale Marketing Coordinator

ESSENTIAL FUNCTIONS

• Manage the wholesale co-op marketing program, including requests, approvals, budget tracking, reimbursements, and reporting.
• Ensure all co-op submissions and retailer marketing initiatives align with brand standards and program guidelines.
• Serve as the primary marketing contact for wholesale partners, providing timely support and fostering strong account relationships.
• Build, Manage and Support the execution of seasonal marketing campaigns, retailer events, signage programs, and promotional initiatives.
• Manage marketing assets, sales tools, and creative materials to wholesale accounts and internal stakeholders.
• Build and manage monthly communications for wholesale partners.
• Process and track ambassadors, Friends of the Brand, media, and VIP gifting requests, ensuring accurate order management and fulfillment.
• Cook up marketing orders from planning through fulfillment, partnering with Distribution Center, Operations, and cross-functional teams to meet deadlines.
• Maintain accurate records, databases, and documentation to support marketing operations and reporting.
• Maintain standard operating procedures and ensure consistent execution across all marketing support and fulfillment activities.

COMPETENCIES

• Proficient in company’s Order Management Systems such as Blue Cherry and Softeon
• Skilled with Adobe Acrobat and Microsoft Office
• Strong planning, communication and problem-solving skills
• Sense of urgency with extreme attention to detail
• Organized and proficient in prioritizing
• Effective at working in a team environment, yet able to work independently as needed
• Able to manage multiple priorities and deadlines concurrently