West Coast Area Manager, Outlet

About the role

Rag & Bone is a brand founded in New York in 2002, dedicated to uncompromising ideals such as easy elegance, authenticity, and originality. The brand is deeply rooted in the community and authenticity of New York City.

Responsibilities

• Own the P&L and KPI performance across all WC locations, including net sales, gross margin, conversion, ADS, AUR, UPT, and net margin %

• Develop and execute territory-level strategies to drive volume, traffic conversion, and transaction growth

• Review and respond to daily, weekly, and monthly reporting, identifying trends, course-correcting quickly, and communicating clearly upward

• Partner with the Buying and Merchandising team to ensure each store's assortment reflects the needs of its specific customer and market

• Lead business reviews with each store management team, setting clear targets and holding leaders accountable to outcomes

• Directly lead, coach, and develop WC Store Managers, serving as their primary performance partner and career advocate

• Identify and develop internal talent pipelines, including ASM-to-SM candidates, to support the growth of the outlet division

• Conduct regular in-store visits with structured coaching agendas, providing real-time feedback on floor execution, associate development, and customer experience

• Recruit, select, and onboard store management talent in partnership with HR

• Ensure consistent, high-quality performance management practices across all locations

• Champion the rag & bone brand identity across all WC outlet locations, ensuring the elevated brand experience is preserved even in the value-driven outlet environment

• Set and maintain standards for visual merchandising, store environment, and associate styling and presentation

• Model and reinforce a clienteling culture that drives repeat visit behavior and loyalty, even in high-traffic tourist markets

• Partner with Marketing on local activations, center partnerships, and events that drive traffic and community engagement

• Ensure consistent adherence to company policy, brand standards, and employment regulations across all WC stores

• Act as the primary voice of the WC outlet market in cross-functional forums, providing field perspective on assortment, pricing, promotions, and brand initiatives

• Collaborate closely with the Sr. Director of Outlets and peer Field Leaders to align on strategy and share best practices

• Partner with HR, Finance, Visual, and Training teams to deliver integrated support to store teams

• Demonstrate a strong learning and self-development mindset

• Proactively and openly seek feedback for self-improvement

• Demonstrate emotional maturity and emotional intelligence

Requirements

• 5+ years of retail management experience, including at least 2 years as a multi-unit or area manager in a specialty or premium brand environment

• Proven track record of driving comparable sales performance and building high-performing store teams

• Deep fluency in retail KPIs and P&L fundamentals, with the ability to translate data into action

• Strong coaching and talent development skills, with demonstrated success developing managers and creating internal career pathways

• Excellent communication skills, clear, direct, and effective across field teams, corporate partners, and senior leadership

• Experience in outlet or off-price retail preferred; understanding of value-driven consumer dynamics is a plus

• Familiarity with premium or luxury brand positioning and the ability to maintain brand integrity in a multi-channel environment

• Experience supporting new store openings and managing high-volume, tourist-driven markets preferred

• Proficiency in retail analytics tools and reporting platforms preferred

• Willingness and ability to travel regularly across the WC territory

• Ability to work a flexible schedule based on the needs of the business

• Ability to lift at least 30 lbs, and to carry, push, pull, squat, kneel, twist, turn, climb, crawl, reach, and bend

Core Competencies

• Building effective teams and motivating others

• Compassion and understanding of others, with a strong customer focus

• Ethics, values, integrity, and respect

• Active listening and composure

• Self-awareness and the courage to stand alone when needed, including managerial courage

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

Salary

The target salary for this role is between $110,000 and $125,000 based on candidates' experience and expectations.

Rules we live by

• Be a Good Human
• Be original, be authentic. Stand for diversity, equitability & inclusivity
• Have No Fear
• Innovate and solve problems
• Own Every Decision
• Work together and get results
• Quality Matters
• Not only with product, but we see it in our people
• Make Shit Happen
• Be disciplined, be competitive