Website Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "ABOUT SECOND HARVEST HEARTLAND" (organization description) and "POSITION SUMMARY". Then "DUTIES AND RESPONSIBILITIES" with subheadings: WEBSITE MANAGEMENT & OPTIMIZATION, ANALYTICS & CONVERSION OPTIMIZATION, ORGANIC GROWTH & DIGITAL STRATEGY, COLLABORATION & LEADERSHIP. Then "REQUIRED QUALIFICATIONS", "DESIRED QUALIFICATIONS", "VALUES". Also there is metadata: DEPARTMENT, REPORTING TO, STATUS, LOCATION. We should fold minor metadata into a short

or drop it. The instruction: Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So we can include a

with Department, Reporting to, Status, Location maybe. We need sections only when posting has real specific content. All sections have content. We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we can also use other headings? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect those exact headings? But we can adapt: "About the role" corresponds to POSITION SUMMARY? "Responsibilities" corresponds to DUTIES AND RESPONSIBILITIES. "Requirements" maybe REQUIRED QUALIFICATIONS. "Qualifications" maybe DESIRED QUALIFICATIONS? "Skills" maybe not present. "Benefits", "Pay", "Schedule" not present (except status part-time hours). There's no explicit benefits, pay, schedule details. So we should not create those sections unless posting actually states them. The posting says STATUS: Part-Time (20-30 hours/ week), hourly, benefits eligible. That indicates benefits eligible but not details. Should we create a Benefits section? It says "benefits eligible" but no detail. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It states "benefits eligible" but not details. Might be considered stating benefits eligibility, but not specifics. Safer to not create Benefits section because no detail. Similarly schedule: part-time 20-30 hours/week is schedule info. Could we create a Schedule section? It states schedule. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state schedule (part-time 20-30 hours/week). So we could include a Schedule section with that info. However they said prefer a few substantive sections over many thin ones. Might be better to fold schedule into a short

metadata. Since schedule is minor metadata, we can fold into a short

. The instruction: fold minor metadata into a short

or drop it. So we can include a

containing Department, Reporting to, Status, Location. That covers schedule. Thus sections: About the role (POSITION SUMMARY), Responsibilities (DUTIES AND RESPONSIBILITIES with subheadings maybe as

? But only

allowed for section headings. Subheadings could be

or ? Not specified. We can use

for sub-sections inside responsibilities. Or we can keep them as

as well but that would create many sections. Probably better to use

for sub-sections. The instruction only mandates

for section headings; doesn't forbid other headings. We'll use

for main sections, and

for sub-sections within responsibilities. We need

• for any list of duties/requirements/benefits. So within each duty section we need to convert the bullet points into lists. We must preserve ALL substantive information; do not invent or summarize away detail. So we need to keep all bullet points. Let's extract content. ABOUT SECOND HARVEST HEARTLAND: paragraph describing organization. This could be part of About the role? Or maybe separate "About the organization". But instruction says use

  for section headings (e.g. About the role, Responsibilities...). So we could have About the role (position summary) and maybe About the organization? Not listed. Could fold organization description into About the role section as prose. POSITION SUMMARY: paragraph. DUTIES AND RESPONSIBILITIES: includes subheadings with paragraphs and bullet lists. We need to turn each duty paragraph into

  and bullet lists into

  • . Let's capture each. WEBSITE MANAGEMENT & OPTIMIZATION: - Own the performance, optimization, and day-to-day management of Second Harvest Heartland's website and digital experiences. - Build and optimize webpages and landing pages that support fundraising, volunteer recruitment, advocacy, and awareness goals. - Implement website enhancements that improve user experience, accessibility, engagement, and conversion. - Maintain site health, including accessibility standards, mobile responsiveness, Core Web Vitals, and technical SEO. - Partner with internal stakeholders and external vendors to prioritize and execute website improvements. That's a list. ANALYTICS & CONVERSION OPTIMIZATION: - Own website analytics, measurement, and conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tools. - Define and monitor key performance indicators and develop reporting that connects website performance to organizational goals. - Analyze traffic, user behavior, and conversion funnels to identify opportunities and recommendations for improvement. - Lead testing and optimization efforts that improve engagement and conversion outcomes. ORGANIC GROWTH & DIGITAL STRATEGY: - Improve website visibility through SEO best practices, technical optimization, and content strategy. - Monitor emerging trends in search and AI-powered discovery to identify opportunities for increased reach and engagement. COLLABORATION & LEADERSHIP: - Serve as the primary point of contact for website-related initiatives. - Partner with Marketing, Data & Analytics, IT, and external vendors to execute website priorities and improvements. - Evaluate tools, automation, and AI-enabled solutions that improve website performance and operational efficiency. - Ensure website compliance with accessibility, privacy, security, and governance requirements. REQUIRED QUALIFICATIONS: list of bullet points (each line). Need to preserve all. DESIRED QUALIFICATIONS: list. VALUES: list of values with descriptions. We need to output only HTML fragment. Let's craft. We'll start with a

    for metadata: Department: External Relations Team – Marketing; Reporting to: Director of Marketing; Status: Part-Time (20-30 hours/ week), hourly, benefits eligible; Location: Hybrid, Brooklyn Park, MN. Then

    About the role

    containing the organization description and position summary? Could split: maybe

    About the role

    for position summary, and organization description could be a preceding

    but not a heading. However instruction: use

    for section headings (e.g. About the role, Responsibilities...). So we can have About the role section containing position summary. Organization description could be a preceding

    but not a heading; that's okay. Thus:

    Second Harvest Heartland is the second-largest food bank in the United States, sourcing and delivering food to nearly 1,000 food shelves and food distribution partners throughout 59 counties across central and southern Minnesota and western Wisconsin. Our work begins with a bold vision: a community where no one goes hungry. We help fill plates, shelves, and fridges throughout the region while shining a light on food insecurity and its root causes and inspiring action at home and across the country. By utilizing new and better data, engaging and mobilizing partners, and advancing innovative solutions, we are on the leading edge of a movement to address hunger and food insecurity in our communities. If you’re ready to turn your passion into purpose, join us and help build a future where every neighbor has the food they need to thrive.

    About the role

    The Website Manager owns the performance, optimization, and day-to-day management of Second Harvest Heartland's website and digital experiences. Reporting to the Director of Marketing, this hands-on role manages website enhancements, landing page development, analytics, conversion tracking, and ongoing improvements that support organizational goals and constituent engagement. Combining technical website expertise with data-driven decision-making, the Website Manager ensures the website is effective, accessible, measurable, and continuously improving. Working closely with Marketing team members, external partners, and cross-functional stakeholders, this role uses data and user insights to improve engagement, conversion, and discoverability across key audiences. This position offers the opportunity to help shape and mature Second Harvest Heartland's web strategy and digital capabilities over time, making it an ideal role for a growth-minded professional who enjoys both hands-on execution and strategic problem-solving.

    Then Responsibilities section.

    Responsibilities

    Then sub-sections with

    .

    Website Management & Optimization

    • Own the performance, optimization, and day-to-day management of Second Harvest Heartland's website and digital experiences.
    • Build and optimize webpages and landing pages that support fundraising, volunteer recruitment, advocacy, and awareness goals.
    • Implement website enhancements that improve user experience, accessibility, engagement, and conversion.
    • Maintain site health, including accessibility standards, mobile responsiveness, Core Web Vitals, and technical SEO.
    • Partner with internal stakeholders and external vendors to prioritize and execute website improvements.
    Similarly for others. Then

    Required Qualifications

    with ul. List each required qualification line. Let's extract them: - Bachelor's degree in Marketing, Communications, Digital Marketing, Information Systems, Web Development, or a related field, or equivalent experience. - 3-7 years of experience managing websites, digital marketing programs, or digital experiences. - Experience working within modern CMS platforms such as WordPress, Drupal, Sitecore, HubSpot CMS, or similar systems. - Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and digital measurement frameworks. - Experience using user behavior analytics, heat-mapping, session-recording, A/B testing, or similar optimization tools to evaluate and improve website performance. - Experience building dashboards and reporting to communicate website performance and inform decision-making using Looker Studio, Power BI, or similar tools. - Working knowledge of HTML, CSS, and website performance optimization. - Demonstrated ability to use website performance, user behavior, and conversion data to identify opportunities and drive improvements. - Understanding of SEO fundamentals, website accessibility standards, technical website health, and user experience best practices. - Strong project management, communication, and stakeholder management skills. - Ability to work independently, manage competing priorities, and collaborate effectively across teams. Make sure to keep punctuation. Desired Qualifications: - Experience leading conversion rate optimization (CRO) initiatives and structured website experimentation programs. - Experience supporting website redesigns, CMS migrations, or platform modernization projects. - Experience integrating CRM, marketing automation, or constituent management platforms with website experiences. - Familiarity with SEO content strategy and emerging AI-driven search and discovery trends. - Experience leveraging AI tools to improve website management, content effectiveness, analytics, or operational efficiency. - Experience working within nonprofit, fundraising, advocacy, healthcare, or other mission-driven organizations. VALUES: list each value with description. Values: - We Deliver: We use our head and heart to make decisions, we make the best use of donor dollars, and we achieve results safely and reliably. - We Lead with Our Hearts: We keep our neighbors, partners, and