Website Manager

Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing. Responsibilities: Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScriptWrite and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convertOwn conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnelsDesign, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvementsMonitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendationsPartner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pagesOwn site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practicesDevelop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibilityConduct regular audits of site content, links, and functionality to catch and fix issues proactivelyManage website roadmap and prioritize enhancements based on data, test results, and business prioritiesCoordinate with developers or agencies on larger technical projects when needed Required Qualifications: Proven experience managing a website in a professional CMS environmentWorking knowledge of HTML, CSS, and some JavaScriptHands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copyProficient with AI tools and committed to continuous learning and adoption of emerging technologiesComfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypothesesStrong attention to detail and project management skills Nice To Haves: Sanity CMS experienceExperience with SEO fundamentals, page speed optimization, or accessibility standardsB2B SaaS or real estate/proptech experience