Website Manager

About the role

The Apollo Theater seeks a highly organized, detail-oriented, and technically skilled Web Manager to oversee the day-to-day management, publishing, optimization, and performance of the organization's digital ecosystem. This role will serve as the primary steward of Apollo's public-facing website, ensuring that digital experiences effectively support ticket sales, audience engagement, fundraising, memberships, educational initiatives, and institutional communications. The Web Manager will be responsible for maintaining website content, developing landing pages, implementing SEO best practices, conducting quality assurance, and coordinating cross-functional digital projects.

Responsibilities

• Website Management & Content Publishing
  • Serve as the primary administrator for Apollo's website and Webflow content management system.
  • Create, update, and publish event pages, landing pages, campaign pages, and institutional content across the Apollo website.
  • Ensure website content remains accurate, timely, brand-aligned, and optimized for user engagement.
  • Maintain website architecture, navigation, page hierarchy, and content organization to support audience discovery and ease of use.
  • Support high-volume publishing needs associated with performances, festivals, educational programming, fundraising campaigns, memberships, and special initiatives.
• User Experience & Conversion Optimization
  • Support continuous improvements to user experience, navigation, usability, and conversion performance.
  • Ensure web content and digital experiences adhere to accessibility standards and best practices.
  • Monitor and improve website performance across mobile, tablet, and desktop experiences.
  • Collaborate with marketing and growth teams to optimize calls-to-action, landing page performance, ticket purchase flows, donation experiences, and user journeys.
  • Recommend and implement enhancements that increase audience engagement, content discovery, and website effectiveness.
• SEO & Content Strategy Support
  • Implement SEO best practices across website content, pages, and campaigns.
  • Manage metadata, URL structures, internal linking strategies, page hierarchy, and image optimization.
  • Partner with content, communications, and marketing teams to support editorial, campaign, and storytelling initiatives.
  • Contribute to content growth strategies that increase visibility, website traffic, and audience acquisition.
  • Analyze organic search performance and recommend opportunities for improvement.
• Quality Assurance & Platform Maintenance
  • Conduct regular QA testing across browsers, devices, and operating systems to ensure a consistent user experience.
  • Identify, troubleshoot, and coordinate resolution of website functionality issues and technical concerns.
  • Work closely with developers, designers, and external partners on website enhancements and maintenance projects.
  • Maintain website standards, publishing procedures, and operational documentation.
  • Monitor website performance, uptime, technical integrity, and overall functionality.
• Digital Campaign & Cross-Functional Support
  • Support digital initiatives related to ticket sales, fundraising, memberships, education programs, retail, and institutional communications.
  • Partner with Marketing, Communications, Development, Programming, Education, Audience Services, and Operations teams to ensure successful project execution.
  • Assist with website and landing page launches tied to performances, campaigns, sponsorships, donor initiatives, and major organizational announcements.
  • Manage digital requests and ensure timely implementation of website-related priorities across the organization.

Requirements

• Minimum of 3 years of experience managing websites, digital properties, or content management systems.
• Demonstrated experience working within Webflow and administering website content at scale.
• Working knowledge of HTML, CSS, and basic JavaScript.
• Familiarity with website publishing workflows, SEO best practices, content operations, and user experience principles.
• Proven ability to manage multiple initiatives simultaneously while maintaining strong attention to detail.
• Excellent written, verbal, organizational, and cross-functional collaboration skills.
• Ability to independently identify issues, recommend solutions, and execute digital improvements.
• Interest in arts, culture, audience engagement, storytelling, and mission-driven organizations.

Preferred Qualifications

• Experience with HubSpot, Google Analytics 4 (GA4), Google Tag Manager, and website analytics platforms.
• Familiarity with e-commerce platforms such as Shopify.
• Experience supporting ticketing, fundraising, membership, or digital marketing initiatives.
• Experience within arts and culture organizations, nonprofits, entertainment, media, or mission-driven institutions.
• Knowledge of accessibility standards, conversion rate optimization, audience engagement strategies, and digital content planning.
• Familiarity with marketing automation and CRM-integrated web experiences.

Success Metrics

• Within the first 12 months, the successful candidate will:
  • Consistently execute website updates, event launches, and digital campaigns on time and with high accuracy.
  • Improve website usability, accessibility, and overall user experience.
  • Maintain a scalable and organized website structure as Apollo's programming and campus operations expand.
  • Increase operational efficiency for cross-functional teams relying on web support and publishing services.
  • Support measurable growth in website engagement, traffic, ticket conversion, and campaign performance.
  • Establish confidence across departments in the reliability, responsiveness, and effectiveness of Apollo's digital presence.

Benefits

• Medical, Dental, and Vision insurance with generous employer contribution
• Life insurance
• Multiple additional optional insurances
• 401k
• HSA and FSA
• Show discounts
• Gift Shop discounts
• Employee assistance program
• Local restaurant discounts
• Comp tickets to events at other cultural institutions

The Apollo Theater Foundation, Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, citizenship or immigration status, pregnancy, disability, age, military or veteran status, marital status, genetic information, or any other characteristic protected under federal, New York State, or New York City law.