Website Coordinator (Automotive Advertising)

About the role

As a Website Coordinator, you will play a crucial role in maintaining and enhancing the online presence of our clients through regular website updates and audits. Your responsibilities encompass a range of tasks related to content management, compliance adherence, and continuous improvement of website performance.

Responsibilities

• Content Management:
  • Hide new car specials on the 1st of the month.
  • Utilizing approved offers, post new vehicles specials with correct linking and tagging. Not responsible for obtaining approved offers.
  • Post client & coop/compliance approved sliders with accurate click throughs and tagging. Not responsible for creative or compliance approval.
  • Update client approved service specials. Not responsible for obtaining approved offers.
• Complete weekly/monthly desktop & mobile website audits utilizing approved checklist:
  • Evaluation of your customer-facing website to screen for design flaws and glitches that may interfere with browsing or purchasing.
  • Reporting of design & development recommendations.
  • Highlight inefficiencies such as poor optimization, lengthy page loading times, and duplicate content.
  • Spot errors such as broken links, misspelled words, improperly tagged images, and outdated information.
  • Identify oversights such as missing search boxes, contact information, or a clear way to return to your homepage.
  • Performance – Improve user experience by implementing strategies to decrease page load times.
  • Conversion optimization – Add elements designed to build trust, such as awards, certifications, and testimonials. These simple additions make websites convert significantly better.
  • Screen for navigation problems such as poorly defined headers that prevent users from smoothly moving to another page.
• The above as well as individualized needs per client/website/AE.
• Take action on and resolve any issues found in website audit.
• Constant record keeping of website audits in our internal dashboard.
• Submits all dealer websites for compliance approval on a monthly basis, if applicable:
  • Making all required changes in a timely manner
  • Resubmitting
  • Obtaining and filing compliance approval letter.

Requirements

• 1+ years of work experience
• Must be detailed oriented and self-motivated.
• Able to thrive in a fast-paced, deadline driven environment.
• Ability to maintain composure and function well under pressure.
• Take initiative & be organized.
• Must be able to take direction well with ability to juggle multiple clients and tasks simultaneously.
• Consistently show respect for colleagues at all levels to contribute to a positive work environment.

Benefits

• Medical, dental, vision and 401K effective day 1
• Generous PTO

Schedule

Remote work with flexibility through our "Work from Here" program, with the option to work on campus or remotely. Leaders can hold in-person or virtual team meetings to collaborate and cultivate relationships.