Webinar Specialist

About the role

Ascend Learning, a leading healthcare and learning technology company, connects a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals, and insurance brokers.

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.

Responsibilities

• Plan, execute, and optimize webinars that drive lead generation, showcase product capabilities, establish thought leadership, and educate customers, helping generate measurable demand, engagement, and return on webinar investment.
• Coordinate with internal stakeholders, set up registration pages, manage webinar platforms, create content and promotional materials, and conduct post-webinar analysis.
• Contribute to and coordinate the development of compelling and engaging content and materials for webinars that align with event objectives and adhere to brand guidelines, including presentations, demos, videos, and content from webinar recordings to drive post-event conversions.
• Develop and help execute marketing strategies and campaigns to drive attendance and engagement for webinars, leveraging channels such as email marketing, social media, online advertising, and content distribution platforms.
• Collaborate with the Demand Generation, Sales Operations, and Sales teams to generate leads and track the effectiveness of webinars in generating qualified leads.
• Coordinate follow-up with attendees and nurture leads through email marketing and other channels to move them further down the sales funnel.
• Develop, track, and analyze key metrics and performance indicators of webinars, such as attendance rates, engagement levels, lead conversion rates, and return on investment (ROI). Create reports and present findings to key stakeholders to inform future marketing strategies and improve results.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field strongly preferred.
• Relevant certifications in marketing, event management, or project management are a plus.
• 2+ years' experience planning and executing webinars, virtual events, or related digital marketing programs.

Skills

• In-depth knowledge of Zoom and/or other webinar platforms.
• Familiarity with marketing automation and CRM tools for webinar management (HubSpot and Dynamics preferred).
• Ability to think creatively and generate new ideas to drive engagement and high-performing content from webinar programs.
• Strong project management skills.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and relationship-building abilities.

Location

This position follows a hybrid work schedule and is preferably based in our Leawood, KS, or Burlington, MA office. Remote candidates will also be considered for the right individual.

Pay

The current full-time, annualized base pay hiring range for this role is $62,200.00–$88,990.00. Individual compensation will be determined by various factors, including relevant experience, qualifications, current business needs, and local market factors. Most regular, full-time employees are eligible to participate in an Ascend incentive bonus or sales plan.

Benefits

• Health, dental, and vision insurance.
• Company-paid life insurance.
• 401(k) with company match.
• Paid time off and parental leave.
• Employee assistance program.
• Wellness programs such as Headspace and Airvet.
• Charitable matching program.

Culture

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.