Web Specialist

About the role

The Web Specialist is an integral member of the digital marketing team who collaborates cross-functionally to design, develop, and maintain websites and digital experiences that engage patients, caregivers, and internal teams. This person is proactive, detail-oriented, and comfortable making design and technical decisions while ensuring all digital solutions align with organizational goals, standards, and user needs.

Responsibilities

• Manage Website and Digital Properties
  • Maintain and update all websites for LifeBridge Health, including customer-facing digital properties and internal tools/intranets.
  • Manage and update website content via CMS platforms (WordPress, Drupal, etc.), ensuring content is up-to-date, relevant, and aligned with marketing campaigns.
  • Coordinate with clients and key stakeholders to gather information, design, develop, and measure digital experiences.
  • Simplify complex data through easy-to-navigate digital experiences.
  • Ensure websites are accessible, optimized for speed, and meet regulatory and compliance standards (HIPAA, WCAG, etc.).
  • Balance creativity with practical constraints (e.g., resources, timelines) to meet user needs and business objectives.
  • Collaborate with designers and marketers to translate creative concepts into seamless user experiences across devices.
• Analyze and Optimize
  • Review web traffic analytics (Google Analytics, SCO, Accessibility Standards, Freshpaint, etc.) to understand user behavior, identify patterns, and measure performance.
  • Work with Service Lines and corporate clients to make content and website recommendations based on user experience, best practices, and first-party data.
  • Build dashboards and generate reports on website performance.
  • Serve as SEO expert using tools like Google Search Console and BrightEdge to improve keyword rankings.
  • Leverage user experience data to iterate and improve digital experiences.
• Collaborate and Communicate
  • Engage with internal teams (marketing, IT, content, etc.) to integrate digital assets and campaigns seamlessly.
  • Work with back-end developers and IT to troubleshoot, resolve issues, and enhance website performance.
  • Communicate technical concepts and design solutions to non-technical stakeholders.
  • Develop processes and workflows, partnering with Marketing Project Management to handle job requests efficiently.
• Continuous Improvement
  • Monitor and review digital experiences of regional competitors.
  • Stay up-to-date with web development trends, technologies, and best practices.
  • Identify opportunities to optimize and improve web user experience based on analytics, feedback, and industry advancements.
  • Understand healthcare compliance rules and best practices to protect user privacy.

Requirements

• Bachelor’s degree in Web Design, Web Development, Computer Science, or a related field (or equivalent work experience).
• 3+ years of professional experience in web design and development, with a strong portfolio of responsive websites and applications.
• Proven experience working in healthcare-related websites or understanding of healthcare-specific regulations (HIPAA, ADA, WCAG) is a plus.
• Proficiency in front-end Content Management Systems (WordPress, Drupal, etc.).
• Familiarity with back-end technologies (HTML, CSS, JavaScript, etc.).
• Experience with web analytics, SEO best practices, and website performance optimization.
• Familiarity with design tools such as Adobe Creative Suite, Sketch, Figma, or similar.
• Experience integrating digital tools into website functionality (domains, plugins, third-party tools, and services).

Benefits

• Medical, dental, and vision coverage starting the first of the month after hire, plus wellness programs and mental health support.
• 403(b) retirement plan with employer match, pension, and life and disability insurance.
• Tuition reimbursement toward advanced degrees and specialty certifications.
• Generous paid time off, fitness discounts, and free on-site parking.

About Sinai Hospital

Sinai Hospital of Baltimore is a nationally recognized academic medical center, a designated Level II Trauma Center, and the largest community hospital in Maryland. As part of LifeBridge Health—one of the region's most comprehensive healthcare systems—Sinai delivers advanced care with a mission to improve the health of the communities we serve and to take care of the people who take care of patients.

About LifeBridge Health

LifeBridge Health is a dynamic, purpose-driven health system redefining care delivery across the mid-Atlantic and beyond, anchored by our mission to "improve the health of people in the communities we serve." With over 14,000 employees, 130 care locations, and two million annual patient encounters, we combine strategic growth, innovation, and deep community commitment to deliver exceptional care. Our organization thrives on a culture of CARE BRAVELY—where compassion, courage, and urgency drive every decision, empowering teams to shape the future of healthcare.