Website Specialist

Responsibilities

• Create new content for the website and audit existing content.
• Identify strategies to improve website traffic and active users.
• Review launch campaigns, track traffic, journeys, and reengage visitors.
• Evaluate competitor websites regularly and report findings.
• Conduct user research to identify improvements and enhancements.
• Create a clear user journey and maintain data.
• Train new employees on website navigation.
• Manage website translations as needed.
• Maintain media assets using PIM and ensure they flow accurately to the website.
• Run regular reports to find and resolve broken links.
• Work with Marcom to complete web edits, maintain AM contact info, and manage marketing content.
• Ensure website marketing content is updated for new product launches.
• Collaborate with agencies or global web teams to enhance SEO/AEO for US/CA sites.
• Determine appropriate keywords for digital marketing efforts.
• Participate in UAT to ensure websites are functioning properly after major updates.
• Audit AM sites post-major updates to ensure proper functionality and accuracy.

Analytics

• Create and maintain a quarterly analytics dashboard for the website.
• Create and maintain monthly SEO/AEO reporting and recommendations.

Download Center (DLC)

• Maintain the download center, ensuring all documents are loaded promptly, assigned correctly, and functioning on the website.
• Audit the DLC regularly to ensure accuracy and functionality.
• Manage media assets within the download center, collaborating with global teams for alignment and continuous improvements.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum of 2-5 years of relevant work experience.
• Proficiency in Microsoft Office and PC-literate.
• Strong knowledge/experience with websites (CMS).
• Developed SEO/AEO knowledge.
• Ability to work independently and as part of a team, manage multiple products, and meet deadlines.
• Excellent interpersonal, communication, writing, proofreading, and creative skills.
• Strong problem-solving and time management skills.
• Detail-oriented multi-tasker who can prioritize workload and pay attention to detail.
• Familiarity with Magnolia (or similar) CMS.
• Experience with Google Analytics.