Website Specialist

About the role

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The role plays a major role in enhancing brand awareness and visibility online, including management of location pages and driving website traffic.

Responsibilities

• Carries out the following essential functions:
• Quality Provision Of Services:
  • Lead development and execution of organizational websites and multiple affiliate sites.
  • Manage daily updates to the website and location pages as needed for all the physical locations for the Chapters Health System.
  • Develop and edit content throughout the year in alignment with organizational initiatives and marketing themes.
  • Stay up-to-date on new digital marketing and website management tools and implement best practices within the company.
  • Develop a global plan for website optimization to increase web traffic.
  • Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc.
  • Maintain and respond to inquiries on the website contact us form.
  • Lead the development, management, and ongoing content updates on the organization's internal website, Lifelines.
• People/Communications:
  • Collaborate with the corporate communications team and other program leaders to understand business needs, recommend and apply new digital marketing initiatives and report results.

Requirements

• Experience Requirements: At least 2 years of experience in digital marketing or website management, including search engine optimization and content development. Experience with WordPress is required.
• Education Requirements: A Bachelor’s degree in Communication or Marketing, or a related field.
• Required Certificates And/or Licenses: None.

Skills

• The ability to demonstrate oral and written communication skills as well as ability to organize and manage projects within defined timeframe and budget;
• Demonstrate excellent interpersonal and collaborative skills;
• Demonstrate organizational skills with ability to delegate and follow up;
• Manage multiple tasks and stressful situations with a positive attitude;
• Demonstrate a strong work ethic and attention to detail;
• Understand general marketing, emerging trends, and marketplace changes;
• Demonstrate a working knowledge of multi-channel attribution analysis, campaign/analytics tools such as Google Analytics, or similar platforms.

Physical/Mental/Emotional Skills

• The ability to demonstrate personal maturity, emotional stability, and physical energy is appropriate to Chapters Health System.
• The ability to see, hear, grasp, lift, speak, sit and walk or otherwise perform essential functions with or without reasonable accommodation;
• Work in a fast paced and quickly changing environment;
• Work under pressure and deadlines;
• Effectively recognize and appreciate the diversity in the workplace.

Technological Skills

• The ability to demonstrate skills with advertising in digital platforms, including Google and Facebook. Google Ad Word and Facebook Ad Certifications;
• Demonstrate strong computer skills with a working knowledge of word processing, spreadsheet and database management applications;
• Use Microsoft Office Software, Wordpress, Canva, and more.

Physical Demands

• Sit and talk or hear.
• Occasionally stand; walk; use hands to finger, handle, or feel; reach with hands and arms; taste or smell and push, pull, lift/carry 35 lbs.

Reasoning Ability

• The ability to apply common sense understanding to carry out instructions furnished in written or oral form and deal with problems involving several concrete variables in standardized situations.

Work Environment

• The work environmental characteristics are representative of those an employee would normally encounter in a hybrid work model but may include performing the essential functions of this job in an office.

Pay Range

$66,064.10 - $99,096.71