Website Specialist

About the role

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The role plays a major role in enhancing brand awareness and visibility online, including management of location pages and driving website traffic.

Responsibilities

• Lead development and execution of organizational websites and multiple affiliate sites.
• Manage daily updates to the website and location pages as needed for all the physical locations for the Chapters Health System.
• Develop and edit content throughout the year in alignment with organizational initiatives and marketing themes.
• Stay up-to-date on new digital marketing and website management tools and implement best practices within the company.
• Develop a global plan for website optimization to increase web traffic.
• Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc.
• Maintain and respond to inquiries on the website contact us form.
• Lead the development, management, and ongoing content updates on the organization’s internal website, Lifelines.
• Collaborate with the corporate communications team and other program leaders to understand business needs, recommend and apply new digital marketing initiatives and report results.

Requirements

• At least 2 years of experience in digital marketing or website management, including search engine optimization and content development.
• Experience with WordPress is required.
• Basic HTML knowledge is required.

Qualifications

• At least a Bachelor’s degree in Communication or Marketing, or a related field.

Skills

• Data-driven approach.
• Strong communication skills.
• Excellent interpersonal and collaborative skills.
• Organizational skills with ability to delegate and follow up.
• Positive attitude in stressful situations.
• Attention to detail.
• Understanding of marketing trends and marketplace changes.
• Working knowledge of multi-channel attribution analysis, campaign/analytics tools such as Google Analytics, or similar platforms.
• Strong computer skills with a working knowledge of word processing, spreadsheet and database management applications.
• Use of Microsoft Office Software, Wordpress, Canva, and more.
• UX knowledge is a plus.

Physical/Mental/Emotional Skills

• Personal maturity.
• Emotional stability.
• Physical energy.

Physical Demands

• Sit and talk or hear.
• Occasionally stand; walk; use hands to finger, handle, or feel; reach with hands and arms.
• Grasp, lift/carry 35 lbs.

Reasoning Ability

• Apply common sense understanding to carry out instructions furnished in written or oral form and deal with problems involving several concrete variables in standardized situations.

Work Environment

• Hybrid work model.
• Office environment.

Compensation

Pay Range: $66,064.10 - $99,096.71