Webinar Events Lead, B2B (12 Month Fixed Term Contract)

Join the team redefining how the world experiences design.

About the role

Our flagship office is in Sydney, Australia, but we've expanded to a hub in San Francisco for US operations. We offer flexibility in how and where you work, trusting our team to choose the balance that empowers them and their team to achieve their goals.

The Marketing team at Canva is on a mission to help the world design—crafting stories, campaigns, and experiences that inspire creativity and unlock the full value of our products. We collaborate with Product, Design, Sales & Success, and Growth to bring Canva’s vision to life and support customers at every stage.

The B2B Marketing team builds content, campaigns, and channels that turn Canva’s product story into enterprise and business pipeline. Within B2B Marketing, our Digital Events team creates high-impact webinars and virtual experiences that educate, inspire, and empower organizations worldwide—from thought-leadership content to hands-on product demos.

Responsibilities

• Own and execute the B2B webinar program end-to-end across two audience-specific streams: enterprise-focused thought-leadership webinars (tied to Canva’s research reports) and a combined B2B/Ecosystem partner webinar series.
• Run the B2B webinar production pipeline end-to-end: strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline.
• Manage the partner webinar pipeline in partnership with the Ecosystem team, securing partners (e.g., LinkedIn, HubSpot, Anthropic, Google, Meta) and internal product/PMM participation for each webinar.
• Manage relationships with third-party publishers/agencies (e.g., Reuters) on sponsored and co-produced thought-leadership content, including briefing, script oversight, and format development.
• Evaluate and manage the syndication/sponsorship model for third-party webinar content to maximize lead quality and cost efficiency.
• Run the "What’s New" product webinar series tied to major Canva launch moments, coordinating PMM and product stakeholders.
• Launch and manage LinkedIn Live as a companion channel for webinars, including event pages, gated registration, and promotion.
• Manage distribution and repurposing across channels—YouTube and LinkedIn Live—and own gated-content CTAs and lead-capture mechanics with a focus on AI discoverability.
• Partner with growth marketing on commercial accountability for the program, including pipeline/MQL attribution, UTM tracking, registration models, and budget management.
• Brief and direct contingent workers or contractors supporting webinar production.

Requirements

• Experience producing webinars or a similar live/branded content series, ideally in a B2B or enterprise marketing context.
• Experience managing partnership or co-marketing relationships (e.g., with an Ecosystem/partnerships team) to secure and coordinate partner-led content.
• Comfort managing third-party publishers or agencies (e.g., sponsored or syndicated content deals)—briefing, negotiating scope, and holding them accountable for quality.
• Strong guest/partner sourcing and relationship management skills—comfortable pitching, briefing, and managing talent (internal and external).
• Comfort owning production logistics and coordinating with video/creative teams.
• Working knowledge of webinar platforms (e.g., Goldcast, YouTube, LinkedIn Live) and campaign tracking (UTMs, registration/MQL reporting).
• Ability to stay calm under pressure, managing multiple concurrent productions and shifting stakeholder schedules.
• Experience managing or directing contingent workers/contractors is a plus.

Pay

The target salary range for this position is $154,000 to $245,000 USD. Salary decisions are based on market data and candidates’ skills and experience.