Webinar Events Lead, B2B (12 Month Fixed Term Contract)

About the role

Join the team redefining how the world experiences design. We offer flexibility in how and where you work, trusting our team members to choose the balance that empowers them and their team to achieve their goals. Our flagship office is in Sydney, Australia, with a hub in San Francisco for US operations.

Responsibilities

• Own and execute the B2B webinar program end-to-end across two audience-specific streams: enterprise-focused thought-leadership webinars (tied to Canva's research reports) and a combined B2B/Ecosystem partner webinar series.
• Run the B2B webinar production pipeline end-to-end: strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline.
• Manage the partner webinar pipeline in partnership with the Ecosystem team, securing partners (e.g., LinkedIn, HubSpot, Anthropic, Google, Meta) and internal product/PMM participation.
• Manage relationships with third-party publishers/agencies (e.g., Reuters) on sponsored and co-produced thought-leadership content, including briefing, script oversight, and format development.
• Evaluate and manage the syndication/sponsorship model for third-party webinar content to maximize lead quality and cost efficiency.
• Run the "What's New" product webinar series tied to major Canva launch moments, coordinating PMM and product stakeholders.
• Launch and manage LinkedIn Live as a companion channel for webinars, including event pages, gated registration, and promotion.
• Manage distribution and repurposing across channels—YouTube and LinkedIn Live—and own gated-content CTAs and lead-capture mechanics with a focus on AI discoverability.
• Partner with growth marketing on commercial accountability for the program, including pipeline/MQL attribution, UTM tracking, registration models, and budget management.
• Brief and direct any contingent workers or contractors supporting webinar production.

Requirements

• Experience producing webinars or a similar live/branded content series, ideally in a B2B or enterprise marketing context.
• Experience managing partnership or co-marketing relationships (e.g., with an Ecosystem/partnerships team) to secure and coordinate partner-led content.
• Comfortable managing third-party publishers or agencies (e.g., sponsored or syndicated content deals)—briefing, negotiating scope, and holding them accountable for quality.
• Strong guest/partner sourcing and relationship management skills—comfortable pitching, briefing, and managing talent (internal and external).
• Comfortable owning production logistics and coordinating with video/creative teams.
• Working knowledge of webinar platforms (e.g., Goldcast, YouTube, LinkedIn Live) and campaign tracking (UTMs, registration/MQL reporting).
• Calm under pressure, with the ability to manage multiple concurrent productions and shifting stakeholder schedules.
• Experience managing or directing contingent workers/contractors is a plus.

About the team

The Marketing team at Canva is on a mission to help the world design—crafting the stories, campaigns, and experiences that inspire creativity and help people unlock the full value of our products. We work hand in hand with Product, Design, Sales & Success, and Growth to bring Canva’s vision to life and support our customers at every stage of their journey.

The B2B Marketing team builds the content, campaigns, and channels that turn Canva's product story into enterprise and business pipeline. Within B2B Marketing, our Digital Events team creates high-impact webinars and virtual experiences that educate, inspire, and empower organizations around the world. From thought-leadership content to hands-on product demos, we deliver scalable, engaging moments that help teams discover Canva, learn new skills, and adopt our products with confidence.

Pay

The target salary range for this position is $154,000 to $245,000 USD. Salary decisions are based on market data and candidates' skills and experience.