Web Strategy, Associate - Digital Marketing

Responsibilities

• Lead setup of new webpages and web functionality for Private Wealth and product content (e.g., BREIT and BCRED web content), partnering closely with Investment Content, Design Studio, and BXTI teams.
• Provide guidance on web and UX best practices to bring product and private markets education content to life on our web properties.
• Manage ongoing content updates across product webpages, including timely performance updates.
• Support management of the web development pipeline, including business requirements gathering, prioritization, user acceptance testing (UAT), and coordination of technology releases with cross-functional partners.
• Project manage content activation workflows, including timelines, approvals, and coordination with other marketing channel leads.
• Incorporate SEO/GEO best practices into page builds and content updates, providing guidance to content writers and working on metadata optimization, internal linking, and content architecture.
• Support web analytics, A/B testing and reporting, and generating insights to inform continuous optimization of our web strategy.

Qualifications

• 3+ years of experience in web strategy and content management roles.
• Past full-time work experience focused on websites is a must.
• Hands-on experience working in a web CMS.
• Experience with WordPress is an advantage.
• Demonstrated experience managing cross-functional workflows with multiple stakeholders while maintaining quality, timeliness, and clear communication.
• Working knowledge of SEO/GEO best practices and operationalizing them in day-to-day web work.
• Familiarity with web analytics and performance measurement; experience with tools such as Google Analytics and Google Search Console is a plus.
• Strong written and verbal communication skills.
• Strong attention to detail.
• Financial industry experience an advantage but not required.
• Minimum of a Bachelor’s Degree.