Property Marketing & Digital Strategy Associate

Key Responsibilities

• Support and oversee portfolio-wide digital advertising initiatives including PPC, paid search, geofencing, retargeting, ILS advertising, and SEO-focused strategies.
• Execute and optimize campaigns across platforms including Google Ads, Bing Ads, LinkedIn, Meta, Zillow, CoStar/Apartments.com, RentCafe, and Google Business Profiles.
• Monitor campaign performance, lead quality, conversion trends, and cost-per-lease reporting across the portfolio.
• Coordinate ad creative updates, campaign launches, A/B testing, audience targeting, and performance optimization initiatives.
• Implement tracking and attribution strategies using Google Analytics 4 and platform reporting dashboards to drive actionable insights and ROI.
• Support demand generation strategies aligned with occupancy, leasing, and revenue goals.

Leasing Technology & Digital Infrastructure Support

• Support portfolio systems including EliseAI, RentCafe, Engrain, SmartRent, Yardi, Matterport, and related leasing technology integrations.
• Monitor AI leasing workflows, CRM functionality, self-guided tours, lead routing, and prospect communication performance.
• Cook up testing, troubleshooting, onboarding, and implementation support for digital leasing tools and integrations.
• Maintain operational consistency across websites, CRM systems, syndicated feeds, office hours, and digital leasing workflows.
• Identify and escalate operational inefficiencies impacting prospect experience, lead conversion, or reporting accuracy.

Website, Listings & Online Presence Oversight

• Support management of community websites to ensure pricing accuracy, approved branding, SEO alignment, and optimized user experience.
• Conduct recurring audits of ILS listings, Google Business Profiles, syndicated feeds, maps, and digital platforms for consistency and accuracy.
• Coordinate updates related to imagery, ad copy, floor plans, office hours, virtual tours, and calls-to-action.
• Ensure digital marketing efforts align with brand standards, accessibility requirements, Fair Housing compliance, and operational guidelines.
• Partner with Corporate Communications to maintain brand consistency across all digital channels.

Property Marketing Operations & Workflow Visibility

• Support portfolio-wide marketing execution including lease-up readiness and campaign coordination.
• Maintain marketing workflows and project visibility through Monday.com and related systems.
• Aid in centralized tracking of digital launches, campaign execution, signage requests, and vendor deliverables.
• Support collaboration across Marketing, Operations, Facilities, IT, Asset Management, and Corporate Communications teams.
• Help streamline communication workflows, project accountability, and execution tracking across departments.

Reporting, Analytics & Portfolio Insights

• Maintain portfolio-level marketing dashboards, reporting tools, and performance summaries related to traffic, conversions, occupancy pacing, and advertising effectiveness.
• Analyze leasing funnel performance and digital engagement trends to identify operational opportunities and marketing recommendations.
• Support executive recaps, board-ready reporting, and portfolio marketing insights.
• Track PPC performance, lead attribution, AI leasing effectiveness, and digital conversion metrics to support data-driven decision-making.