Associate Digital Strategist
MBOOTH DESIGN LTD · New York, NY · 3 days ago
Marketing$27/hrFull-time
About the role
This is the role for someone who’s extremely online in the best way. You’ve got a feel for what’s trending on TikTok or Instagram Reels before it’s in a deck, you understand the nuance of brand tone in the comments section, and you can spot a user generated content (UGC) gem in a sea of scroll.
Responsibilities
- Be the Voice of the Brand with a B2B lens
- Own daily community management across Linkedin, YouTube, X, and Facebook for our Brands - identifying opportunities to comment on other posts and responding to comments on our own
- Monitor brand and industry conversations using tools like Brandwatch, and Talkwalker, with manual support
- Quickly draft and post comments aligned with established Brand voice guidelines
- Spot and flag potential issues early, and respond per our established protocols
- Attend live events or in-office event management rooms to support real-time coverage and engagement
- Maintain trackers to log community engagements, responses, and opportunities surfaced
- Project Manage Like a Pro
- Drive small-scale projects independently, for example, partnering with external orgs or collaborators to get content live
- Work closely with a team that includes a Project Manager and Account Manager to keep things moving smoothly - experience in Monday.com is a plus
- Cook up real-time content moments quickly and creatively
- Anticipate needs and bring ideas that achieve client objectives
- Work Closely with Clients
- Join client meetings to listen in on any social listening / community management / social publishing needs or shifts, as well as sharing social insights in real time
- Review meeting agendas and recaps that keep everyone aligned
- Provide thoughtful perspectives and platform-informed recommendations live and via email
- Proactively respond to our client emails for the workstreams you manage
- Collaborate with clients and partners on content that authentically features the brand
- Collaborate and Plan Across Teams
- Publish content, maintain content calendars, and keep cross-functional teams up to date
- Comfortable with reporting and publishing tools (we use Sprinklr) to execute content calendars
- Track performance and share learnings to inform future work
- Partner with Analytics on monthly reporting and recommendations
- Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations
- Create Content
- Clever posts when speed or real-time relevance matters
- Strong social copywriting skills are a must
- Work with the design team to bring posts to life
- Knowledge of AI tools (especially Gemini) is a plus in assisting with the content creation process
Requirements
- 2–4 years of experience managing social media communities on behalf of brands (internships count!)
- A strong grasp of social platforms—especially LinkedIn and YouTube—and the rhythm of what makes content land
- Solid writing and communication skills; you can channel a brand voice while still sounding human
- A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
- A team-first attitude and excitement to learn from others
- Experience in tech brands is a plus, but curiosity is essential
Qualifications
- College degree preferred
Skills
- Strong understanding of social media platforms
- Excellent writing and communication skills
- Ability to manage multiple tasks and priorities
- Attention to detail and ability to multitask
- Strong organizational and project management skills
- Ability to work independently and as part of a team
- Experience with social media analytics tools
- Knowledge of AI tools (especially Gemini) is a plus
Benefits
Comprehensive healthcare and wellness plans for you and your family
401(k), unlimited PTO, paid holidays, and Summer Fridays
Additional perks like commuter benefits, family leave, and well-being programs
Pay
Hourly: $27/HR-$33/HR
Full-Time Salary Range: $56,000-$70,000/year
Schedule
Hybrid model that balances flexibility and collaboration