Digital Strategist

Responsibilities

• Analyzing ad rates, audience data, competitive intelligence, and performance metrics
• Executing ad placements and ensuring all details are 100% error-free
• Maintaining relationships with ad vendors and technology providers
• Collaborating with clients and FlexPoint team to produce compelling images for advertising, email, and social media campaigns
• Drafting copy for advertising, emails, social media, and longer-form content
• Proof-reading work and ensuring content is 100% error-free
• Preparing editorial calendars that factor in cultural, political, and current events and identifying creative linkages to our clients’ concerns
• Understanding and utilizing the full range of digital content from GIFs, videos, and photos across blog posts, emails, and social media posts

Requirements

• At least one year of previous experience with digital marketing, political advertising, and/or public affairs projects
• Meticulous attention to detail
• Understanding of digital advertising landscape and major social networks
• Exceptional writing ability
• Eye for great design
• Proven track record drafting creative and effective content for digital channels
• Able to hit tight deadlines while juggling multiple requests and projects
• Familiarity with Google Ads, TradeDesk, Facebook Business Manager, and the Adobe Creative Suite is a plus
• Experience with website content management systems such as WordPress is a plus

Qualifications

The ideal candidate will have a bachelor's degree in communications, journalism, marketing, public relations, or a related field.

Skills

Proficiency in Microsoft Office, including Word and Excel.

Benefits

Flexible work schedule, professional development opportunities, and a collaborative team environment.

Pay

$60,000 - $70,000 annually

Schedule

Full-time, Monday through Friday, 9 AM to 5 PM