Digital Marketing Associate

About The Role

NHSA is seeking an experienced Digital Marketing Associate to join its Marketing and Communications team. This role is pivotal in managing the organization’s day-to-day digital marketing operations, ensuring seamless execution of content distribution and marketing technology functions.

The Digital Marketing Associate will be responsible for overseeing the post-creation processes, including scheduling, deploying, quality-checking, and analyzing performance across various digital channels. While not primarily responsible for content creation, this role demands a proactive approach to optimize marketing campaigns and maintain the organization’s digital presence.

Qualifications

• Minimum of 3 years of hands-on experience in digital marketing
• Expertise in administering HubSpot CRM and marketing automation tools
• Strong working knowledge of WordPress website management
• Experience managing social media channels including LinkedIn, Facebook, Instagram, X, and YouTube
• Proficiency with Google Analytics 4 (GA4) for performance tracking and analysis
• Excellent attention to detail and multitasking abilities
• Effective communication skills, both written and verbal
• Ability to work independently and collaboratively in a remote setting

Responsibilities

• Manage HubSpot CRM operations, including creating and updating contact records, building audience segments, and ensuring data quality and compliance
• Build, test, schedule, and deploy email campaigns and automated workflows within HubSpot
• Set up campaign tracking, UTM parameters, and generate performance reports
• Maintain and update WordPress website content, including publishing new pages and routine site maintenance
• Identify and implement user experience (UX) improvements on the website
• Ensure on-page SEO best practices are followed and forms/lead capture tools are functioning properly
• Schedule and publish social media content across multiple platforms, adhering to the content calendar
• Prepare creative assets tailored for each social media platform and monitor incoming messages and engagement
• Track and report on social media channel performance, providing insights for optimization
• Assist with campaigns, events, and special initiatives, collaborating with cross-functional teams to execute distribution plans

Benefits

• Competitive salary commensurate with experience
• Remote work flexibility
• Comprehensive health, dental, and vision insurance plans
• Retail plan options
• Paid time off and holidays
• Professional development opportunities
• Inclusive and collaborative work environment

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.