Web Operations Manager

Responsibilities

• Own day-to-day health of Vasion's web tech stack, including the CMS, GA4, tag manager, experimentation tools, and SEO research platforms like SEMrush and Ahrefs
• Build and assemble webpages and landing pages directly in the CMS using existing components and templates; partner with developers and UX/UI designers when new components or template changes are required
• Monitor and continuously improve Core Web Vitals, site speed, uptime, and overall page performance
• Coordinate QA, cross-browser testing, regression testing, and releases with the web development team; maintain governance over templates, components, and design system usage on the site
• Steward Vasion's multi-brand web footprint and own redirect management, URL governance, and the ongoing consolidation of properties into the Vasion brand
• Serve as the first touchpoint for stakeholders engaging the web team: triage inbound requests, scope work with web devs and UX/UI, and turn requests into roadmap items
• Lead web team standups, sprint planning, and prioritization meetings; build and maintain the web roadmap and own sprint health against the team's success criteria (committed-work completion, blocker resolution, regression coverage)
• Own hands-on technical SEO: schema, structured data, crawlability, sitemaps, internal linking, and site speed optimization
• Partner with the content team on on-page SEO — keyword strategy, content briefs, and optimization of existing and net-new pages
• Lead Vasion's Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy: structure content and entities so Vasion is cited and recommended across AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, and emerging answer engines
• Maintain entity consistency across web properties and third-party sources so generative engines recognize Vasion, its products, and its experts as authoritative
• Own Vasion's web personalization program — tool selection, implementation, and ongoing experimentation to deliver tailored experiences to target audiences and segments
• Partner with the Director of Digital Marketing to set web strategy direction; own and execute against the resulting roadmap
• Collaborate daily with web developers, UX/UI designers, and the content team to ship work that performs
• Deliver weekly, monthly, and quarterly performance reporting and insights to marketing leadership and cross-functional stakeholders

Requirements

• 6-8 years of experience in web optimization, web operations, or a closely related discipline
• Demonstrated proficiency managing content and structure inside a modern CMS (headless CMS strongly preferred)
• Hands-on technical SEO experience — schema, structured data, crawlability, site speed, and on-page optimization
• Proven ability to structure and build web content so it is reliably picked up, cited, and recommended by AI and large language models (AEO/GEO content patterns, entity modeling, structured data)
• Experience with web analytics and experimentation tools (GA4, Adobe Analytics, VWO, Optimizely, Adobe Target, or comparable)
• Working knowledge of HTML and CSS
• Strong analytical skills with a data-driven approach to identifying opportunities and validating outcomes
• Excellent communication and interpersonal skills, with a proven ability to build cross-functional relationships and influence stakeholders at all levels

Preferred Qualifications

• B2B SaaS or technology industry experience
• Agile/Scrum project management experience — leading standups, sprint planning, prioritization meetings, and building/maintaining product or program roadmaps
• Familiarity with GitHub and modern web deployment workflows (pull requests, branching, staging/production deploys)
• GA4 certification
• Experience with SEO platforms like SEMrush, Ahrefs, Screaming Frog, or Moz
• Experience with heatmap and session replay tools like Hotjar or FullStory
• Light JavaScript ability
• Fluency using AI and LLM tooling in day-to-day workflow (audits, content briefs, schema generation, test ideation)
• A passion for problem-solving, comfort with ambiguity, and creativity
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Highly collaborative team player who seeks to understand and listen first, before recommending improvements