Web Copywriting Intern
Boncom · Salt Lake City, UT · 1 mo ago
Part-time
About the role
This is a paid internship and is a hybrid position, partially in office (Salt Lake City, Utah) and partially remote, a minimum of 20 hours per week. The anticipated length of the internship is through the end of December.
Responsibilities
- Work on the creative team with a Mentor to understand how to create exceptional web copy that serves the purpose of promoting the client's message, cause, product, or service according to the strategic creative plan
- Write and edit copy across landing pages, blog posts, and digital campaigns with conversion goals in mind
- Learn and apply SEO best practices including keyword research, metadata, and content structure
- Format content to capture featured snippets and "People Also Ask" placements
- Gain exposure to Answer Engine Optimization (AEO), structuring content so AI-powered platforms like Chat GPT, Perplexity, Gemini, and voice assistants can extract and cite authoritative answers
- Ideation and execution of creative assignments; assisting as requested by Mentor
- Internal presentation
- Portfolio development
Minimum Qualifications
- Student pursuing a bachelor's degree in advertising, communications, marketing, or similar field, or a recent graduate (up to one year) of an above program
- Current portfolio of creative work (web writing samples preferred but not required)
- Excellent written and verbal communication skills
- Strong interpersonal skills
- Curiosity about how search engines and AI are shaping content discovery
Benefits
- College credit eligible
- Mentored by highly skilled advertising agency professionals
- Part in-office (Salt Lake City, Utah) and part remote position
- Great creative environment with fun culture and great people
- Fully stocked kitchen in office