Web Content Specialist

Responsibilities

• Support the financial education team in updating and validating older web articles with newer components.
• Aid in remapping article content to an updated tagging system.
• Identify and implement internal linking to strengthen SEO signals and improve discoverability of article content.
• Embed syndicated promotion content boxes across similarly themed articles.
• Monitor quality control and site health signals (e.g., broken link reports) and publish solutions (e.g., URL redirects).
• Review recently published content to ensure adherence to search and usability best practices (e.g., proper metadata, semantic markup, anchor text, indexability, alt text, etc.).
• Contribute to monthly SEO and AI search performance research and content recommendations.
• Adhere to standards for brand tone and voice, Marketing style guides, regulatory guidelines, content architecture, digital asset management and defined success metrics, as aligned with the Web & Content team’s overall strategy and considering the needs and experience of the user first.
• Evaluate, test, edit and optimize digital experiences.
• Support ongoing content governance, optimization and site health initiatives as assigned.
• Perform other duties as assigned.

Qualifications

• Advanced experience with editing and publishing web content in a content management system (CMS) required.
• Advanced experience with Adobe Experience Cloud (AEC), especially Adobe Experience Manager (AEM) greatly preferred.
• Advanced understanding of HTML, CSS, and basic web markup languages.
• Advanced experience evaluating web content for search engine optimization.
• Working knowledge of interactive usability best practices and concepts.
• Working knowledge of the financial services environment and associated functions, policies, procedures, products and services.
• Experience in using and interpreting web analytics software (Google or Adobe Analytics).
• Bachelor’s Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education and experience.
• Advanced verbal and written communications skills.
• Advanced organizational, planning, attention to detail and time management skills.
• Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services.
• Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables.
• Experience managing multiple priorities independently and/or in a team environment to achieve goals.
• Experience in content delivery, site governance and content management for high traffic websites.
• Effective skill building effective relationships through rapport, trust, diplomacy and tact.
• HTML skills, including knowledge of CSS, JavaScript.
• Experience working in a demanding, fast paced, creative environment similar to an advertising agency.