Web Content Specialist

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” offering a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

About the role

As part of the talented Digital Marketing Team, you will be responsible for the day-to-day execution, maintenance, and quality assurance of content and configuration across Navico Group’s portfolio of approximately 18 brand websites. The Web Content Specialist ensures CMS throughput, content accuracy, SEO hygiene, and cross-functional request fulfillment remain consistent and reliable while senior team members focus on a major platform migration initiative. This role also identifies opportunities to improve workflows by leveraging AI tools and emerging platform capabilities to increase speed, reduce manual effort, and solve problems without established playbooks. The ideal candidate combines solid CMS execution fundamentals with curiosity about new tools and ways of working.

Responsibilities

• CMS Content Operations
  • Execute content publishing, updates, and configuration changes across multiple brand websites using enterprise CMS platforms (AEM, Optimizely, or equivalent).
  • Build and maintain landing pages, product detail pages, campaign assets, and navigational elements in accordance with defined brand and UX standards.
  • Process and fulfill content requests from cross-functional stakeholders (product marketing, brand, e-commerce) within established SLA timelines.
  • Manage digital asset preparation, including image optimization, metadata tagging, and file organization within the DAM/CMS environment.
• Quality Assurance & Site Integrity
  • Conduct pre-publish and post-publish QA reviews to ensure content accuracy, link integrity, responsive rendering, and cross-browser compatibility.
  • Identify, document, and escalate front-end defects, broken user flows, and rendering inconsistencies through established ticketing workflows.
  • Maintain and execute recurring site audit checklists covering content freshness, broken links, 404 errors, and taxonomy compliance.
• SEO Hygiene & Technical Compliance
  • Implement on-page SEO elements—including meta titles, descriptions, heading hierarchy, alt text, and URL structures—according to provided specifications.
  • Monitor and flag SEO compliance gaps during routine content operations; escalate strategic SEO decisions to the appropriate lead.
  • Support structured data implementation and schema markup as directed.
• AI-Assisted Workflow & Continuous Improvement
  • Actively use AI tools (e.g., generative AI assistants, content drafting tools, QA automation) to accelerate routine tasks and improve output quality.
  • Identify repetitive or manual-intensive workflows and propose AI-assisted or automated alternatives, even where no established process exists.
  • Stay current on emerging AI capabilities relevant to content operations, CMS platforms, and digital marketing workflows; share findings with the team.
  • Approach unfamiliar problems with a problem-solving orientation—comfortable working through ambiguity using available tools rather than waiting for step-by-step instructions.
• Migration & Replatform Support
  • Provide operational support during the active site migration initiative, including content inventory validation, redirect mapping assistance, and pre/post-launch QA.
  • Execute bulk content entry, migration validation tasks, and regression testing as assigned by the Web Operations Lead.
  • Document procedural gaps, edge cases, and CMS-specific behaviors encountered during migration cycles.
  • Adapt to evolving platform capabilities and toolsets as the migration progresses.
• Process Documentation & Operational Support
  • Create and maintain standard operating procedures (SOPs) for recurring CMS tasks, publishing workflows, and QA protocols.
  • Contribute to internal knowledge base documentation to support team scalability and onboarding.
  • Participate in sprint ceremonies, stand-ups, and backlog grooming as required by the team’s operating cadence.

Requirements

• 2–4 years of hands-on experience in web content operations, CMS administration, or digital production within a multi-brand or enterprise environment.
• Demonstrated proficiency with at least one enterprise-grade CMS platform (Adobe Experience Manager, Optimizely, Sitecore, or comparable).
• Working knowledge of HTML and CSS sufficient to troubleshoot rendering issues, interpret page templates, and make minor front-end adjustments.
• Practical understanding of on-page SEO principles, metadata standards, and accessibility compliance (WCAG 2.1 AA).
• Experience executing structured QA processes across desktop and mobile environments.
• Demonstrated use of AI tools (generative AI, content assistants, or automation tools) in a professional context—not just awareness, but active application to real work.
• Strong problem-solving orientation with a track record of figuring things out independently when a documented process doesn’t exist.
• Effective written and verbal communication skills, with the ability to document processes clearly and escalate issues appropriately.

Preferred Qualifications

• Direct experience with Adobe Experience Manager (AEM) as a Cloud Service or Optimizely Content Cloud.
• Active personal or professional experimentation with AI-powered tools for content creation, QA, workflow automation, or data analysis.
• Exposure to site migration or replatforming projects, including content inventory, redirect mapping, or regression testing.
• Familiarity with DAM platforms, image optimization pipelines, and brand asset governance workflows.
• Basic familiarity with Google Analytics 4, Google Search Console, or comparable web analytics platforms.
• Experience working within Agile or Scrum-based delivery teams.
• Background in marine, outdoor recreation, consumer electronics, or manufacturing verticals is a plus.

Working Conditions

• Hybrid schedule at one of our Navico Group sites.
• Standard business hours with occasional flexibility required to support deployment windows or time-sensitive publishing requests.
• Primarily sedentary, computer-based work in a standard office or home office environment.

Pay

The anticipated pay range for this position is $59,000–$95,750 annually. The actual base pay offered will vary depending on job-related knowledge/skills, relevant experience, business needs, and geographic location. This position is also eligible for an annual discretionary bonus.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Paid vacation and 401k (up to 4% company match).
• Health Savings Account (with company contribution).
• Well-being program.
• Product purchase discounts.

For more details about our benefits, visit Brunswick’s benefits page.