Jobs · Marketing · Connecticut

Web Content & Asset Specialist

Mohegan Sun · Uncasville, CT · Today
MarketingFull-time
Join Our Team And Experience Endless Career Possibilities IF YOU ARE AN EXISTING TEAM MEMBER, PLEASE CLICK THE FOLLOWING LINK TO BE TAKEN TO THE INTERNAL CAREER SITE: MOHEGAN INTERNAL CAREER SITE Position Summary This role is responsible for the day-to-day publishing and maintenance of web & app content across multiple properties, as well as the organization and governance of our digital asset library. Primary Duties and Responsibilities includes but are not limited to: Content Creation & Management Responsible for updating, maintaining and creating content for multiple high-volume websites and mobile appsUses marketing strategies to help drive decision making habits of website usersEnsure digital content aligns with brand standards, messaging strategies, and organizational objectives across all customer-facing channelsDevelops tactics to market content and messaging across multiple digital channelsDevelops and executes digital content initiatives, utilizing the Content Management System to manage content publishing, updates, and optimization efforts. Digital Asset Management Serve as a primary administrator of the Bynder digital asset management (DAM) systemEstablish and maintain digital asset governance standards, processes, and best practices to ensure brand consistency, compliance, and efficient asset utilizationManage the organization, maintenance, accessibility, and lifecycle of digital assets, including images, videos, logos, and marketing collateralProvide guidance, training, and consultation to team members and stakeholders on DAM best practices and usage Minimum Education And Qualifications Bachelors’ Degree in Marketing or a related fieldThree years of experience in web technology and marketing may be substituted for formal educationExpertise in current Internet standards, including web browsers and browser specifications, responsive websites, mobile apps, text messaging and e-mailMust have knowledge of web page design, HTML, CSS and web graphic types and standardsAbility to work within a Web Content Management systemFamiliarity with Search Engine Optimization techniquesFamiliarity with digital asset management platforms and best practicesAbility to learn new Internet and authoring technologies relevant for website design and development, mobile apps, e-mail and text messagingExcellent written and verbal communication skillsExcellent organizational and multi-tasking skills and the ability to delegate tasksKnowledge of e-mail marketing strategiesAbility to work independently, managing several projects simultaneously and setting priorities with minimal supervisionIntermediate knowledge of Microsoft Office Suite products and applications Competencies Digital Content Management – Creates and maintains engaging digital content across multiple channels.Technical Knowledge – Utilizes CMS, SEO, HTML/CSS, and digital asset management tools effectively.Organization & Execution – Manages multiple projects, priorities, and deadlines with accuracy.Communication & Collaboration – Works effectively with stakeholders and supports brand consistency.Customer Focus – Uses data and insights to improve user experience and digital performance. Training Requirements Knowledge of Content Management Systems (CMS) and website content publishingKnowledge of Digital Asset Management (Bynder) and asset governance best practicesKnowledge of SEO, digital marketing, and content strategyKnowledge of web technologies, responsive design, and accessibility standardsKnowledge of analytics, brand standards, data privacy, and information security principles Physical Demands And Work Environment Office work environmentMust be able to sit in front of a computer screen for extended periods of timeMust be able to work various shifts and flexible hours This is not necessarily an exhaustive list of all responsibilities, requirements, or working conditions associated with this job. Mohegan reserves the right to make changes to the above job description whenever necessary. Work Shift Regular Knock, knock. Hear that sound? That's opportunity! Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.

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