Web Content and SEO Specialist

Role Overview

We are seeking a Web Content and SEO Specialist to support the maintenance, optimization, and quality control of web and educational content across digital properties. This role will support search engine optimization initiatives by monitoring and resolving technical content issues. The ideal candidate has a strong attention to detail, an understanding of SEO best practices, experience working within content management systems, and the ability to collaborate with content creators and digital teams.

Responsibilities

• Support the financial education team in updating and validating older web articles with newer components.
• Assist in remapping article content to an updated tagging system.
• Identify and implement internal linking to strengthen SEO signals and improve the discoverability of article content.
• Embed syndicated promotion content boxes across similarly themed articles.
• Monitor quality control and site health signals, such as broken link reports, and publish solutions like URL redirects.
• Review recently published content to ensure adherence to search and usability best practices, including metadata, semantic markup, anchor text, indexability, and alt text.
• Contribute to monthly SEO and AI search performance research and content recommendations.
• Adhere to standards for brand tone and voice, style guides, regulatory guidelines, and content architecture.
• Evaluate, test, edit, and optimize digital experiences.
• Support ongoing content governance, optimization, and site health initiatives as assigned.

Required Qualifications

• Advanced experience with editing and publishing web content in a content management system (CMS).
• Advanced understanding of HTML, CSS, and basic web markup languages.
• Advanced experience evaluating web content for search engine optimization.
• Working knowledge of interactive usability best practices and concepts.
• Working knowledge of the financial services environment and associated functions, policies, procedures, products, and services.
• Experience in using and interpreting web analytics software such as Google or Adobe Analytics.
• Bachelor's Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education, and experience.
• Advanced verbal and written communications skills.
• Advanced organizational, planning, attention to detail, and time management skills.
• Experience in translating complex concepts into easy-to-understand interactive experiences.
• Working knowledge of digital and online technologies, best practices, and authoring tools.
• Experience managing multiple priorities independently and in a team environment.
• Experience in content delivery, site governance, and content management for high-traffic websites.
• Skill navigating multiple PC applications and adapting to new technologies.
• Effective skill in building relationships through rapport, trust, diplomacy, and tact.
• Experience working in a demanding, fast-paced, creative environment.

Preferred Qualifications

• Advanced experience with Adobe Experience Cloud (AEC), especially Adobe Experience Manager (AEM).

Benefits

• Supplemental benefits including medical, dental, vision, life, disability, and other insurance plans.
• Employee stock purchase program (ESPP).
• 401K program with company match after 12 months of tenure.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program.
• Access to certification prep and a library of technical and leadership courses/books/seminars after 6+ months of tenure.
• Certification discounts and perks to associations including CompTIA and IIBA.
• Dedicated customer service team for Consultants to address benefits and other resources.
• Certified Career Coach.