Web and Digital Marketing Manager

Key Responsibilities

• Web Infrastructure & Performance (Webflow)
  • Own and manage the entire corporate website infrastructure on Webflow, ensuring stability, security, performance (speed/uptime), and scalability.
  • Continuously monitor and improve website performance for core web vitals, SEO, and overall user experience (UX) to increase conversion rates.
  • Oversee the development, testing, and deployment of new website features, landing pages, and content updates in partnership with design and content teams.
  • Lead technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness.
• Digital Advertising Strategy & Execution
  • Develop, execute, and manage the end-to-end digital advertising strategy across all paid channels (e.g., Google Ads, LinkedIn, Facebook, display networks).
  • Manage our agency and the digital advertising budget effectively to achieve key performance indicators (KPIs), focusing heavily on optimizing campaigns for marketing-qualified leads (MQLs) and sales pipeline.
  • Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles to continuously improve campaign performance, cost per acquisition (CPA), and pipeline contribution.
• Reporting & Analysis
  • Establish clear metrics and provide regular, data-driven reporting on campaign performance, web traffic, conversion rates, and the impact of digital efforts on the sales pipeline (lead-to-opportunity/win rates).
• Web Operations (MarTech)
  • Manage web tracking and workflow logic to ensure a high-quality, clean flow of lead data from web forms directly into the CRM.
  • Partner closely with the Marketing Operations and Analytics teams to enhance data quality and expand overall technology capabilities.

Qualifications

• Experience: 7+ years of progressive experience in digital marketing, with a minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent.
• Webflow Expertise: Deep, hands-on expertise with Webflow is required, including CMS utilization, custom code integration, and performance optimization.
• Digital Advertising Mastery: Proven expertise in managing significant budgets and driving performance across major paid advertising platforms (Google Ads, LinkedIn Ads, etc.).
• Pipeline Focus: A strong, demonstrated understanding of B2B sales cycles, lead generation methodologies, and optimizing marketing activities for pipeline and revenue impact.
• Experience with CRM platforms (e.g., Salesforce) and marketing automation (e.g., HubSpot, Marketo) integration is essential.
• Analytical Skills: Highly proficient in web analytics tools (Google Analytics 4 is a must) and advanced spreadsheet/data analysis skills. Must be able to translate data into actionable insights and strategic recommendations.
• Technical Fluency: Understanding of HTML, CSS, and JavaScript as they relate to front-end development, tracking implementation, and performance debugging.
• Communication: Excellent written and verbal communication skills with the ability to articulate complex technical and performance data to non-technical stakeholders.

Pay

$112,000 - $145,000 a year

Schedule

TBD

Benefits

• Discretionary bonus program
• Potential for equity incentive program
• Benefit and perquisite plans including health, dental, vision, disability, life insurance, 401K plan, time off, and sick leave