Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to join our dynamic team at UV Skinz. The ideal candidate will be responsible for driving customer acquisition, improving marketing efficiency, and scaling the business responsibly.

Responsibilities

• Meta advertising (Facebook & Instagram)
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Amazon Advertising oversight
• Bing/Microsoft Ads
• Criteo and emerging acquisition channels
• Attribution and reporting through Triple Whale
• Creative testing and campaign analysis
• Weekly performance reporting and recommendations
• Budget pacing and channel allocation
• Cooordination with creative, email, and retention marketing

Qualifications

• 3-7+ years of digital marketing experience
• Hands-on experience managing Meta and Google advertising
• Experience with ecommerce and direct-to-consumer brands
• Comfortable analyzing attribution beyond platform-reported metrics
• Strong analytical skills and attention to detail
• Familiarity with Triple Whale, Northbeam, or similar attribution platforms preferred
• Ability to balance strategic thinking with day-to-day execution