VP - Vice President - Business Development and Innovation

About the Role

The Vice President of Business Development and Innovation leads comprehensive business planning, business development, relationship cultivation, and partnership management. This role is responsible for researching, developing, coordinating, directing, supporting, and executing the OU Health enterprise business development strategy, including market research, customer insights, relationship establishment, and execution of new partnerships, affiliations, programming, and acquisitions.

Responsibilities

• Work with the Chief Marketing and Growth Officer to plan, consult, and implement growth opportunities through program opportunities, strategic partnerships, alliances, affiliations, and acquisitions in support of OU Health’s business strategy.
• Support the Chief Marketing and Growth Officer in planning and operating a system-wide growth and innovation incubator.
• Develop and maintain consistent processes to communicate business development assessments with the executive team, clinical leadership, and operational leadership.
• Collaborate with key system leaders to evaluate needs, priorities, market trends, competitors, industry influencers, relevant services, and profitability impacts related to business development opportunities.
• Create, administer, and implement business development strategies to evaluate and recommend proactive and responsive growth opportunities.
• Identify, evaluate, solicit, and follow up on business development opportunities through relationship building, communication, and organizational alignment.
• Lead the preparation of executive-level briefs and business cases for strategic partnerships and business opportunities.
• Develop analytics and metric reports driving the health of the business development function, including pipeline, activity, revenue growth, implementation, and execution.
• Partner with executive leadership, operations, and clinical leadership to optimize existing revenue models and create new revenue streams in both short- and long-term budgeting.
• Direct day-to-day communication and partnership management for external partnerships, transfer relationships, and referring physicians.
• Lead the overall field sales strategy to cultivate referral relationships, transfer partnerships, new referral opportunities, and early-stage business development opportunities.
• Work with enterprise executive leadership to execute board-approved M&A integration plans for business development across the portfolio.
• Lead, develop, coach, and effectively manage teams across business development and physician outreach to ensure deliverables and performance metrics are met.
• Perform other duties as assigned.

Requirements

• Master’s degree required; Bachelor’s degree from an accredited college or university, preferably in marketing, advertising, or business.
• Minimum of ten (10) years of progressive leadership experience, with at least five years in Healthcare Marketing.
• Valid unrestricted State of Oklahoma Driver’s License.

Skills

• Ability to read, write, speak, and apply mathematical concepts and sound reasoning.
• Proficiency in basic computer operations within the Windows operating system.
• Strong problem-solving, critical thinking, and multitasking skills.