VP, Strategy Director

Primary Responsibilities

• Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients
• Understand and assess available tools and data resources; recommend tools that would expand agency capabilities
• Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
• Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results
• Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation
• Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans

Qualifications

• 5-8 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
• Experience with oncology brands
• Strong presentation and moderation skills and exceptional slide deck storytelling capabilities