VP, Story (Earned Creative)

Responsibilities

• Set the creative bar, establish the point of view and lead teams from ambiguity to a clear, compelling answer.
• Shape the creative vision for a major luxury financial services brand, partnering closely with strategy, media, PR, social and client leadership to identify opportunities where culture, creativity and earned attention intersect.
• Know what makes an idea worth pursuing — and what will make it impossible to ignore.
• Define what success looks like, create clarity around the work and mobilize the team to get there.
• Own the creative outcome across major earned creative assignments — from the initial brief through the idea, sell-in, development and execution.
• Lead ideation and creative development, identifying the ideas with the potential to become culturally relevant, creatively exceptional and genuinely earned.
• Translate complex briefs, business challenges and senior stakeholder input into simple, compelling creative direction — or define the brief from scratch when one doesn’t exist.
• Read the tea leaves — understanding what clients, consumers and agency leadership need, often before they can articulate it themselves.
• Lead senior client conversations and serve as a trusted creative partner, bringing a distinct POV and the confidence to push when the work needs to go further.
• Push teams beyond the obvious execution and toward ideas that can earn attention, participation and conversation.
• Lead and mentor creative teams, including creative strategists, writers, designers, art directors.
• Create clarity in moments of ambiguity — defining the problem, the creative opportunity, the path forward and what "great" looks like.
• Bring outside inspiration, talent and thinking into the agency to continually raise the creative bar.
• Represent Day One's creative POV in client meetings, new business and agency-wide creative moments.
• Help build a culture where ambitious ideas are expected, rigor is celebrated and everyone feels accountable for the quality of the work.

Qualifications

• 10+ years of experience developing and leading creative work within an agency, brand or related creative environment.
• 4+ years of experience leading creative teams and major campaigns or integrated assignments.
• A strong portfolio of earned-first, culturally relevant and creatively ambitious work.
• Deep understanding of earned media and what makes an idea genuinely newsworthy, shareable and conversation-worthy.
• Exceptional conceptual and storytelling abilities, with the ability to move fluidly between the big idea and the details that make it work.
• A sharp creative point of view and demonstrable taste and cultural fluency.
• Proven ability to lead senior clients and confidently represent a creative POV in the room.
• A “good idea comes from anywhere” mentality.
• Equally comfortable as an individual contributor or a team lead.
• Ability to synthesize multiple perspectives and turn complex feedback into a clear, actionable creative direction.
• Demonstrated ability to lead through ambiguity and independently drive work forward.
• Experience collaborating across creative, strategy, PR, media, social, production and account teams.
• Familiarity developing ideas across platforms, including social, digital, experiential, film, design and emerging formats.
• Agile, nimble and comfortable operating in an environment where briefs and ideas evolve quickly.
• If you have experience building work for luxury, financial services or premium brands, can move beyond writing and conceptual thinking into visual storytelling, filmmaking, design and art direction, have a strong understanding of how brands can participate in culture without feeling like they're trying too hard to be part of it, have a point of view on where earned creativity is going next — and the curiosity to keep figuring it out, have a track record of work that has generated meaningful cultural attention, and have a Bachelor's Degree from an accredited university or equivalent professional experience.