VP/Sr. Director, Global Marketing

What You’ll Be Doing

• Lead Twist’s global marketing organization include global marketing programs, regional marketing, events, digital marketing, customer advocacy, creative and design, and marketing operations.
• Define and own the overarching global marketing strategy, aligning it with Twist Bioscience’s corporate goals, product roadmap, and long-term market opportunities.
• Serve as the executive leader for the global marketing function, developing and mentoring a world-class team of marketing professionals, fostering a culture of innovation, accountability, and data-driven excellence.
• Drive market and customer requirements into a cohesive program strategy across the organization, interacting with executive leaders, diverse technical teams, and non-technical groups globally to solidify our strategic direction.
• Oversee the development of high-quality, thought-leadership content (including publications, blogs, white papers, case studies, etc.) that establishes Twist as a leading authority across NGS applications, DNA Synthesis and Protein Solutions.
• Determine the cohesive, high-level global event strategy plan, ensuring alignment with regional sales objectives across AMER, EMEA, and APAC.
• Own and manage the multi-million dollar global marketing budget, ensuring strategic resource allocation and maximizing return on investment (ROI) across all channels.
• Direct the creation and evaluation of all global, integrated marketing programs and campaigns to drive measurable customer acquisition and revenue growth across sales channels including eCommerce.
• Collaborate closely with Sales and other executive teams to architect integrated GTM (Go-to-Market) strategies and optimize the lead generation and conversion engine globally.
• Establish and report out executive-level Key Performance Indicators (KPIs) and metrics to the senior leadership team and Board of Directors, demonstrating marketing’s impact on company growth.
• Define the global product messaging architecture for all internal and external audiences, including high-stakes event tactics, webinars, sales enablement, and training materials.
• Strategically manage relationships with key external agencies, partners, and top-tier Key Opinion Leaders (KOLs) to create meaningful, globally impactful campaigns.

What You’ll Bring to the Team

• Master’s Degree or MBA is required; an advanced degree (Ph.D.) in a life sciences field is a plus.
• Minimum of 15+ years of progressive marketing leadership and/or related experience,
• Demonstrated track record of managing a broad range of global marketing channels with proven success in driving leads, customers and revenue growth, particularly through advanced e-commerce strategies.
• Deep domain expertise and the ability to fluently grasp complex scientific and technology topics within the life sciences industry, with strong familiarity in synthetic biology, genomics, and next-generation sequencing space.
• Exceptional executive presence, business acumen, and the ability to influence C-level stakeholders and use data to drive major organizational and strategic decisions.
• Highly collaborative leadership style, capable of building executive alignment across diverse global project teams and inspiring the organization to deliver and exceed ambitious goals.
• Excellent problem-solving and analytical skills, with a proven ability to step back, analyze the overall business landscape, and articulate a clear path forward.
• Superior verbal communication, written communication, and presentation skills, with experience supporting and presenting to business unit executives and the Board of Directors.
• Willingness and ability to travel globally up to 30% of the time to support international business objectives and regional teams.

Pay

San Francisco Bay Area Pay Range: $275,000 - $375,000 USD