VP, Service Operations & Sales

About the role

The VP of Service Operations and Sales is a senior leadership position responsible for the end-to-end performance of our field service organization and our customer acquisition and retention efforts. You'll own the routes, the technicians, the customer relationships, and the revenue number.

Responsibilities

• Lead and develop a team of field service technicians, managers, and route supervisors
• Responsible for Service efficiency targeting meaningful reductions in drive time, fuel, and labor cost through smarter scheduling and technology
• Own service quality metrics: customer satisfaction, first-visit resolution, chemical compliance, and on-time performance
• Partner with our GM and tech team to roll out new field management tools and other technologies to optimize for scaling, efficiency, and predictability
• Build and enforce operational SOPs that scale across a growing route network
• Own the revenue line: recurring service, upsells (repairs, equipment, remodels), and new customer acquisition
• Lead and coach our sales function, working closely with the Sales Manager to sharpen pipeline, conversion, and retention
• Develop territory expansion strategy across our 5-county service area
• Build relationships with property managers, builders, and real estate professionals to drive commercial account growth
• Own pricing strategy and margin discipline on service agreements

Requirements

• 7+ years of experience in field service operations and/or sales — ideally in pool/spa, HVAC, plumbing, landscaping, or a related trade
• Proven track record managing field technician teams of 10+ employees
• Experience owning a P&L or a defined revenue target
• Strong people leader: you develop the people around you, not just manage tasks
• Operationally sharp: you think in systems, schedules, and metrics
• Comfortable with technology and excited to explore how technology can improve work
• Clean driving record; valid California driver's license required
• Bilingual Spanish required

Qualifications

• CPO (Certified Pool/Spa Operator) certification, or willingness to obtain
• Familiarity with the Napa/Sonoma market and its customer base

Skills

• Technology proficiency, particularly in field service management software (Skimmer, ServiceTitan, Jobber, or similar)

Benefits

• Competitive base salary commensurate with experience
• Performance bonus tied to service quality and revenue KPIs
• Full benefits package: medical, dental, vision
• Company vehicle or vehicle allowance
• 401(k) with company contribution
• Growth opportunity as we expand across California and beyond

Pay

Competitive base salary commensurate with experience

Schedule

On-site