VP, Segment Marketing

We’re seeking a future team member to join our global client marketing organization in New York City, NY.

About the role

• Segment Strategy & Planning
  • Client Understanding: Develop a deep understanding of the Asset Owners and Corporations segments, including their needs, pain points, buying centers, and decision-making behaviors across key personas.
  • Go-to-Market Strategy: Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
  • Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
• Stakeholder Collaboration
  • Cross-Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
  • Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
• Campaign Development & Execution
  • Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas.
  • Integrated Marketing: Design and execute multichannel campaigns spanning digital, events, email, paid/owned media, and account-based marketing (ABM); optimize journeys by segment and persona.
  • Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment-specific events.

Requirements

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments; multi-segment experience (e.g., Investment, Insurance, Banks, and Broker Dealers) strongly preferred.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset and attention to key metrics.
• Ability to run experiments and continuous testing to optimize performance.
• Agile approach to growth marketing and the ability to navigate ambiguity.
• Track record of professional and academic success.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience motivating teams while collaborating in a matrixed organization.

About the Team

At BNY, our culture speaks for itself. Here’s a few of our recent awards:

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune, 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Benefits

• Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and a pay-for-performance philosophy.
• Access to flexible global resources and tools for your life’s journey.
• Focus on health, personal resilience, and financial goals, including generous paid leaves (e.g., paid volunteer time).
• Eligibility for an annual discretionary incentive award.
• 401(k) plan participation.
• Company-sponsored medical, dental, vision, and basic life insurance plans for employees and eligible dependents.
• Various paid time off benefits, such as vacation and sick time, depending on the position.

Pay

BNY assesses market data to ensure a competitive compensation package. The expected base salary for this position may vary depending on market location, job-related knowledge, skills, and experience. Base salary is part of a total rewards package, which may include eligibility for an annual discretionary incentive award.