VP Sales, Programmatic & Data Solutions

About the role

The VP Sales, Programmatic & Data Solutions is a senior commercial leader for Fluent's programmatic and data business. This role requires a blend of consultative selling and strategic account management, focusing on driving adoption across all verticals, building a strong pipeline, and shaping the commercial strategy of the division.

Responsibilities

• Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
• Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
• Establish and hit quarterly and annual revenue targets aligned to division growth goals
• Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships
• Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
• Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
• Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles
• Attend and represent Fluent at key industry events, conferences, and agency summits
• Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation
• Identify upsell, cross-sell, and renewal opportunities across your book of business
• Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
• Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams
• Internal Leadership & Cross-Functional Collaboration:
• Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights
• Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions
• Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
• Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

Requirements

• 8-12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
• Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
• Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
• Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
• Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
• Able to operate as a trusted internal collaborator, strong communication with product, ops, and leadership teams
• Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
• Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment

Preferred Experience

• Selling into regulated verticals including Healthcare, Pharma, or Financial Services
• Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
• Background in data marketplace workflows, custom segment creation, identity resolution
• Prior experience at a data company or media company with a first-party data asset

Benefits

Salary Range: $140,000 to $160,000 base, $280,000-$320,000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.