VP, Sales Operations

Responsibilities

• Define and execute the enterprise sales operations strategy aligned with Sales & Distribution objectives.
• Translate go-to-market strategy into clear operating processes, priorities, and measurable outcomes across the sales organization.
• Establish standardized sales processes, governance frameworks, and operating rhythms to drive consistency and execution discipline.
• Optimize sales lifecycle efficiency by improving processes and removing friction.
• Develop and manage performance metrics, KPIs, and dashboards to monitor new business, retention, pipeline health, and productivity.
• Oversee CRM and sales technology ecosystem to ensure alignment with business needs, scalability, and data integrity.
• Partner cross-functionally to align sales execution with enterprise capabilities and improve customer and agent experience.
• Partner with IT department to design, prioritize, and deliver transformational projects, leveraging AI to drive innovation, efficiency, and business value.
• Partner with Underwriting, Marketing, Claims, and Product teams to ensure alignment between sales strategies and enterprise capabilities.
• Build, lead, and develop a high-performing sales operations team, establishing clear roles, accountability, and performance expectations.
• Drive sales productivity, execution discipline, and operational visibility across the organization.
• Assemble and deliver clear strategies and insights on performance, engagement, and production.
• Maintain consistent, scalable sales processes and performance management across all regions and channels.
• Evaluate alternative distribution models and/or integrate merger and acquisition opportunities.
• Deliver executive insights to support strategic decision-making.
• Ensure compliance with regulatory requirements and internal policies.
• Foster a culture of accountability, continuous improvement, and operational excellence.
• Partner with senior leadership to align sales operations with enterprise growth objectives.

Qualifications

• Bachelor’s degree in business, marketing, finance, or a related field; advanced degree preferred.
• At least ten years of progressive leadership experience in sales operations, distribution, or insurance operations.
• Deep understanding of commercial P&C insurance products and distribution channels.
• Demonstrated ability to drive operational performance, productivity, and process improvement at scale.
• Experience with CRM platforms, sales analytics, and performance reporting tools.
• Proven ability to influence executive stakeholders and operate effectively in a matrixed environment.
• Strong analytical, strategic thinking, and decision-making skills.
• Excellent communication and leadership capabilities.

Benefits

WCF Insurance offers an extensive compensation package including:

• Medical, dental, and vision insurance.
• Company-paid life insurance.
• 401K with a generous 6% employer match.
• Employee Assistance Program (EAP).
• Time off to volunteer in the local community.
• All employees earn 4 weeks of vacation their first year.

Pay

The expected salary range for this position is $129,900.00 - $182,600.00. This salary range depends on experience, education, and location for this specific position.

Schedule

This is a full-time, exempt position based out of WCF's Sandy, Utah headquarters reporting to the SVP, Sales & Distribution.

Values

The person in this position must demonstrate the WCF values of doing the right thing, being great at your job, and helping others succeed to fulfill the company’s mission of excellence.

Working Conditions

This position is based in an office environment with adequate temperature and lighting control. There are no known hazardous or unpleasant conditions caused by noise, dust, or other environmental factors. There are potentially high-stress situations that require meeting deadlines.

Our People

WCF strives to provide an excellent work experience and cultivate an inclusive environment where anyone who embodies our values will thrive.

Equal Opportunity Employer

WCF Insurance provides equal employment opportunity to all qualified applicants and employees regardless of race, color, religion, sex, age, national origin, veteran status, disability that can be reasonably accommodated, or any other basis prohibited by federal, state, or local law.