VP, Sales & Marketing - (US)

We need to output HTML fragment with headings

for sections: About the role (maybe Position Summary), Responsibilities, Requirements (Qualifications), Skills? The posting includes "Key Responsibilities", "Qualifications", "Preferred Experience", "Benefits". Also "Position Summary". We need to include sections only if real content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: EEO, etc. Remove application instructions (none). Remove duplicated lines. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information. We need to avoid sections with placeholder like "commensurate with experience". Not present. We need to include Pay/Schedule/Benefits only if posting actually states them. Benefits are stated: "Benefits Include: Holland Pump offers a competitive salary and benefits package to include Medical/Dental Insurance, 401(k) with Match, Paid PTO/Holidays, Life Insurance, Short-Term/ Long-Term Disability Insurance and Uniforms. Our average employee has 10 years of service!" So we need a Benefits section. Pay: not specified (only "competitive salary" but no numbers). Should we include Pay section? The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It states benefits, but not specific pay. It says "competitive salary" but no figure. Is that enough? Likely not; they said "never create Pay/Schedule/Benefits sections unless the posting actually states them." The posting states "competitive salary" but not a specific amount. Might be considered stating pay? It's vague. Safer to not include Pay section because no explicit salary figure. Benefits we have explicit list, so include Benefits. Schedule: not mentioned (full-time is mentioned but that's job type). Could include Schedule? The posting says "Job Type: Full-time. That's schedule info. Should we include Schedule section? The rule: never create Pay/Schedule/Benefits sections unless the posting actually states them. It states Job Type: Full-time. That's schedule. So we could include Schedule section with "Full-time". However they said prefer a few substantive sections over many thin ones. Could combine Schedule into Benefits? Probably better to have separate Schedule section with

  Full-time

  . But it's thin. Might be okay. But we also have "Position Summary" which is prose. Could be About the role. We have "Key Responsibilities" with bullet points (multiple paragraphs). We'll turn each bullet into
• . The responsibilities are grouped under headings: Revenue Growth & Strategy, Sales Leadership, Marketing & Demand Generation, Customer Growth & Experience, Operational Collaboration. Those are subheadings within responsibilities. Should we keep them as headings? The instruction: use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid using

  for subheadings inside? It says use

  for section headings (list). Likely only top-level sections. For internal structure we can use

  or maybe . But we can keep them as

  ...

  or just as

  . Simpler: treat each bullet as

  and include the heading as plain text before list? Could embed as

  Revenue Growth & Strategy:

  then

  • ... etc. That preserves info. Similarly for Qualifications: list items. Preferred Experience: could be part of Qualifications or separate section? Could be under Requirements as additional bullet list. We need to avoid duplication. Let's extract content: Position Summary paragraph: "The Vice President of Sales & Marketing is responsible for driving top-line revenue growth through expanding existing market share, diversifying into new markets and differentiated offerings, and accelerating customer acquisition and retention across the United States. This role leads the development and execution of strategic sales and marketing initiatives within the pump rental and fluid solutions market, with a strong focus on commercial excellence, key account growth, and demand generation. The ideal candidate brings deep experience in industrial rentals, infrastructure, construction, municipal, or energy sectors, and has a proven track record of scaling revenue through both direct sales and strategic marketing efforts." Key Responsibilities: - Revenue Growth & Strategy: * Develop and execute a comprehensive sales and marketing strategy to achieve aggressive revenue and EBITDA growth targets * Identify and penetrate high-growth markets including construction, municipal, industrial, environmental, and emergency response sectors * Establish pricing, margin, and bid strategies to maximize profitability and win rate * Build scalable revenue streams through national accounts, long-term contracts, and project-based work * Partner closely with the Operations team to design, plan, and execute complex projects and ensure excellent customer experience. - Sales Leadership: * Lead, coach, train, and expand a high-performing sales organization (regional managers, account executives, inside sales) * Drive pipeline development, forecasting accuracy, and disciplined sales processes (CRM utilization, KPIs, conversion metrics) * Develop key account management strategies to grow wallet share and retention among top clients * Implement performance management systems tied to revenue growth and customer acquisition - Marketing & Demand Generation: * Oversee brand positioning, digital marketing, lead generation campaigns, and market intelligence * Align marketing efforts with sales objectives to generate qualified leads and improve conversion rates * Strengthen the company’s presence in target industries through trade shows, partnerships, and thought leadership * Develop compelling value propositions and messaging tailored to rental pump solutions (e.g., bypass pumping, dewatering, emergency response) - Customer Growth & Experience: * Drive customer acquisition strategies and expand into new geographic and vertical markets * Improve customer lifecycle management, including onboarding, retention, and upselling * Build strategic relationships with key clients, contractors, municipalities, and industrial operators * Champion a customer-first culture focused on responsiveness, reliability, and technical expertise - Operational Collaboration: * Partner with operations, fleet, and engineering teams to align capacity with demand and optimize asset utilization * Provide market feedback to guide fleet investments, product offerings, and service innovation * Support M&A activity, including commercial due diligence and integration of acquired businesses Qualifications: - 10–15+ years of progressive sales leadership experience, preferably in pump rental, equipment rental, or industrial services - Proven track record of driving significant revenue growth and building high-performing teams - Strong understanding of rental business models, asset utilization, and project-based sales cycles - Experience with CRM systems, data-driven sales management, and modern marketing tools - Excellent leadership, communication, and negotiation skills - Bachelor’s degree required; MBA preferred Preferred Experience: - Fluid handling, dewatering, or bypass pumping applications - Serving construction, municipal, oil & gas, mining, or industrial clients - Multi-location or regional/national sales leadership - Turnaround or high-growth company environments Benefits: - Holland Pump offers a competitive salary and benefits package to include Medical/Dental Insurance, 401(k) with Match, Paid PTO/Holidays, Life Insurance, Short-Term/ Long-Term Disability Insurance and Uniforms. - Our average employee has 10 years of service! Job Type: Full-time (Schedule) We should also maybe include "Industry: Pump Rental / Fluid Handling Solutions" and "Reports To: President". Those are metadata; we can fold into a short

    or drop. The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. So we can include a short paragraph with Industry and Reports To. We must remove boilerplate: EEO etc. Already removed. Now construct HTML:

    About the role

    Position summary paragraph.

    Industry & Reporting

    maybe not needed as heading? Could be

    Industry: Pump Rental / Fluid Handling Solutions. Reports To: President.

    But heading not required; we can just put

    . But we need to use

    for section headings only. So we can have headings for About the role, Responsibilities, Qualifications, Benefits, Schedule. For Industry & Reporting we can just a

    without heading. Let's decide sections: - About the role (Position Summary) - Responsibilities (with subheadings inside) - Qualifications (including Preferred Experience maybe as part) - Benefits - Schedule (Full-time) We could also include "Preferred Experience" as part of Qualifications. We must not create thin sections; but we have decent content. Now format:

    About the role

    The Vice President of Sales & Marketing is responsible for driving top-line revenue growth through expanding existing market share, diversifying into new markets and differentiated offerings, and accelerating customer acquisition and retention across the United States. This role leads the development and execution of strategic sales and marketing initiatives within the pump rental and fluid solutions market, with a strong focus on commercial excellence, key account growth, and demand generation. The ideal candidate brings deep experience in industrial rentals, infrastructure, construction, municipal, or energy sectors, and has a proven track record of scaling revenue through both direct sales and strategic marketing efforts.

    Responsibilities

    Revenue Growth & Strategy:

    • Develop and execute a comprehensive sales and marketing strategy to achieve aggressive revenue and EBITDA growth targets
    • Identify and penetrate high-growth markets including construction, municipal, industrial, environmental, and emergency response sectors
    • Establish pricing, margin, and bid strategies to maximize profitability and win rate
    • Build scalable revenue streams through national accounts, long-term contracts, and project-based work
    • Partner closely with the Operations team to design, plan, and execute complex projects and ensure excellent customer experience.

    Sales Leadership:

    • Lead, coach, train, and expand a high-performing sales organization (regional managers, account executives, inside sales)
    • Drive pipeline development, forecasting accuracy, and disciplined sales processes (CRM utilization, KPIs, conversion metrics)
    • Develop key account management strategies to grow wallet share and retention among top clients
    • Implement performance management systems tied to revenue growth and customer acquisition

    Marketing & Demand Generation:

    • Oversee brand positioning, digital marketing, lead generation campaigns, and market intelligence
    • Align marketing efforts with sales objectives to generate qualified leads and improve conversion rates
    • Strengthen the company’s presence in target industries through trade shows, partnerships, and thought leadership
    • Develop compelling value propositions and messaging tailored to rental pump solutions (e.g., bypass pumping, dewatering, emergency response)

    Customer Growth & Experience:

    • Drive customer acquisition strategies and expand into new geographic and vertical markets
    • Improve customer lifecycle management, including onboarding, retention, and upselling
    • Build strategic relationships with key clients, contractors, municipalities, and industrial operators
    • Champion a customer-first culture focused on responsiveness, reliability, and technical expertise

    Operational Collaboration:

    • Partner with operations, fleet, and engineering teams to align capacity with demand and optimize asset utilization
    • Provide market feedback to guide fleet investments, product offerings, and service innovation
    • Support M&A activity, including commercial due diligence and integration of acquired businesses

    Qualifications

    • 10–15+ years of progressive sales leadership experience, preferably in pump rental, equipment rental, or industrial services
    • Proven track record of driving significant revenue growth and building